Hyperlocal journalism Essay Example | Topics and Well Written Essays - 500 words

Hyperlocal journalism - Essay Example A proper example of a hyperlocal journalism site is the inclusion of an article about a baseball team that is found within the local little league. It may also include conducting an interview with a veteran who took part in the Second World War and lives within the region. In addition, the sale of a home along the street also forms part of the hyperlocal news and journalism (Fidgerald, 2010). The biggest challenge that is faced by hyperlocal journalists is the funding and hence the ability to sustain the model. However, each day, there are new models that are being developed alongside the present ones. One of them is the advertising-only model. A good example is the Post-gazette, which in the year 2011 was launched by a pilot in Sheffield, as one of the startups that were ad-funded. It still possesses a twitter, Facebook and Website links. However, they are no longer operational. It indicates that the model, which was aiming at delivering hyperlocal news at broader perspective across the nation was responsible for much smaller areas. The whole idea was supposed to be done with the use of mobile devices, which were produced by numerous publishers. In general, it is important to have at least one publisher for every 5,000 people rather than one person covering a single town or a handful of people covering one town. Also, there should be a particular target amount for a single place. However, one of the challenges that will be experienced with this strategy is the lack of enough skills among the people (Craft & Davis, 2013). This model of business possesses varying degrees of success. Initially, it was thought to be an innovative way through which the information that is often ignored by the local newspapers is brought to the members of the community. However, hyperlocal journalism happens especially at a time when most of the news outlets are laying off their journalist and reducing the amount

In instruction box Research Proposal Example | Topics and Well Written Essays - 1250 words

In instruction box - Research Proposal Example Presently, Nokia intends to launch its new the Nokia Lumia 2020 Tablet in the market. However, the success of this tablet will depend on the effectiveness of the marketing plan developed by the company. This marketing plan contains an analysis of the current situation, customers, and competitors that may affect the performance of the product after launch. The plan also analyses the strength, weaknesses, opportunities, and threats. In addition, the marketing plan also analyzes the macro-environmental factors, as well as the marketing mix of Nokia product. Situation Analysis Nokia operates in a very competitive market. The industry has several players that compete against each other for the limited customers available. To attract customers, every company in the industry tries to improve the quality of services provided to the customer by using the latest technology. The competition is stiff to the extent that months seldom pass without the existing or new players introducing a new plan aimed at luring additional customers (GRIN Verlag, 2012). Some Nokia’s main competitor in the industry includes Apple, Samsung, LG, Techno, and Sony Erickson. Customer Analysis This marketing plan targets all segment of the population. ... So far, the company’s Nokia Lumia 2020 Tablet has all the functionalities accustomed to meet the needs of the company’s potential customers. Some of the features of this tablet include being only 8-inches and operates on Snapdragon 800. In addition, the tablet is designed with 1080p resolution display, making it the best tablet in the market (Pratap, 2013). Further, the tablet has additional functionalities, including a high PPI display and comes with the stylus support. The company believes that these features will satisfy the needs of customers and help attract a huge demand. Competitor Analysis As aforementioned, Nokia operates in a very competitive environment. The industry has many players most of which have a very strong brand. Currently, Nokia’s main competitors in the industry include Samsung, Apple, LG, Techno, and Sony Erickson (Pratap, 2013). As such, to maintain gain a competitive advantage over its rivals, Nokia must come up with a marketing plan tha t will help lure many customers to its products. In addition, it must ensure that products are attractive and of high quality. SWOT Analysis SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Strengths Nokia being a well-established brand across the global has a number of strength that has made it a brand of choice for many consumers in the world. Firstly, Nokia commands a huge market share in the mobile industry. Secondly, the company has one of the best research, design, and engineering team (GRIN Verlag, 2012). This has enabled the company to be innovative and produce high quality products that sell well in the market. In fact, one of the major reasons why Nokia phones sells well in the market is because of the