Meteotsunamis Massice Tsunamis Caused by Weather

The typical tsunami, in peoples minds, is a wave pushed from below, either by an earthquake or by some sort of landslide. But weather events can cause them too in certain regions. Although local people in these places have their own names for these freak waves, only recently have scientists recognized them as a universal phenomenon with the name meteotsunamis. What Makes Them Tsunamis? The basic physical feature of a tsunami wave is its oversize scale. Unlike ordinary wind-driven waves, with wavelengths of a few meters and periods of a few seconds, tsunami waves have wavelengths of up to hundreds of kilometers and periods as long as an hour. Physicists classify them as shallow-water waves because they always feel the bottom. As these waves approach shore, the rising bottom forces them to grow in height and move closer in succession. The Japanese name tsunami, or harbor wave, refers to the way they wash ashore without warning, moving in and out in slow, damaging surges. Meteotsunamis are the same kind of waves with the same kinds of effects, caused by rapid changes in air pressure. They have the same long periods and the same damaging behavior in harbors. The main difference is that they have less energy. Damage from them is highly selective, limited to harbors and inlets that are well aligned with the waves. In Spains Mediterranean islands, they are called rissaga; they are rissagues in mainland Spain, marubbio in Sicily, seebà ¤r in the Baltic Sea, and abiki in Japan. They have also been documented in many more places, including the Great Lakes. How Meteosunamis Work A meteotsunami starts with a strong atmospheric event marked by a change in air pressure, such as a fast-moving front, a squall line, or a train of gravity waves in the wake of a mountain range. Even extreme weather changes the pressure by small amounts, equivalent to a few centimeters of sea-level height. Everything depends on the speed and timing of the force, along with the shape of the water body. When those are right, waves that start out small can grow through the resonance of the water body and a pressure source whose speed matches the waves speed. Next, those waves are focused as they approach shorelines of the right shape. Otherwise, they simply spread away from their source and fade out. Long, narrow harbors that point toward the incoming waves are affected worst because they offer more of the reinforcing resonance. (In this respect meteotsunamis are similar to seiche events.) So it takes an unlucky set of circumstances to create a notable meteotsunami  and they are pinpoint events rather than regional hazards. But they can kill people—and more important, they can be forecasted in principle. Notable Meteotsunamis A large abiki (net-dragging wave) surged into Nagasaki Bay on March  31, 1979 that reached wave heights of nearly 5 meters and left three people dead. This is Japans most notorious site for meteotsunamis, but several other vulnerable harbors exist. For instance, a 3-meter surge was documented in nearby Urauchi Bay in 2009  that capsized 18 boats and threatened the lucrative fish-farming industry. Spains Balearic Islands are noted meteotsunami sites, particularly Ciutadella Harbor on the island of Menorca. The region has daily tides of about 20 centimeters, so harbors are typically not made for more energetic conditions. The rissaga (drying event) on June 21, 1984 was more than 4 meters high and damaged 300 boats. There is video of a June 2006 rissaga in Ciutadella Harbor showing the slow waves tearing dozens of boats off their moorings and into each other. That event began with a negative wave, drawing the harbor dry before the water rushed back. Losses were tens of million euros. The coast of Croatia, on the Adriatic Sea, recorded damaging meteotsunamis in 1978 and 2003. In some places 6-meter waves were witnessed. The great eastern U.S. derecho of 29 June 2012 raised a meteotsunami in the Chesapeake Bay that reached 40 centimeters in height. A 3-meter freak wave in Lake Michigan killed seven people as it washed over the Chicago shoreline on June 26, 1954. Later reconstructions  show that it was triggered by a storm system over the north end of Lake Michigan that pushed waves down the length of the lake where they bounced off the shore and headed straight for Chicago. Just 10 days later another storm raised a meteotsunami more than a meter high. Models of these events, programmed by researcher Chin Wu and colleagues at the University of Wisconsin and the Great Lakes Environmental Research Lab, raise the promise of forecasting them when strong weather comes.

Machiavelli Essay - 1438 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Niccolo Machiavelli, one of the great political minds of the 15th century, accomplished what many mathematicians today only dream of, having one’s name used as an adjective. To be Machiavellian is to demonstrate characteristics of expediency, deceit, and cunning and as Machiavelli wrote in, The Prince, these are the qualities of a great leader. The Prince was published in 1531, creating great controversy with other political thinkers of the time. Machiavelli completely ignored the popular religious teachings of the era and erased the moral and ethical considerations from the leadership equation; the actions of a ruler should be governed solely by necessity. â€Å"Since I intend to write something useful to an†¦show more content†¦Machiavelli does not directly condemn those who study and espouse the ideal; he condemns them for failing to study the real as well and claims that this oversight will lead to their ruin. In other words, hope for the best and plan for the worst, a quite depressingly, realistic world view. nbsp;nbsp;nbsp;nbsp;nbsp;One of the most colorful analogies that Machiavelli makes is when he describes the teacher of Achilles. A brilliant example of man’s inherent paradox, Chiron, the centaur, was significant to Machiavelli because he was half man and half beast making the argument that one without the other has no lasting effect. â€Å"As the lion cannot protect himself from traps, and the fox cannot defend himself from wolves, you have to be a fox in order to be wary of traps, and a lion to overawe the wolves. Those who try to live by the lion alone are badly mistaken† (228). According to Machiavelli the lion represents the beast, proud and powerful but vulnerable. The fox represents the aspect of man Machiavelli values most, the ability to deceive. This is yet another example of Machiavelli looking down on man, he takes what in his opinion is man’s greatest ability and compares it to an animal that does it better. A great leader has both the strength and charisma of the lion and the cunning of the fox; these are the qualities of a great leader according to Machiavelli. The way MachiavelliShow MoreRelated Machiavelli Essay1597 Words   |  7 Pages quot;The term Machiavellian refers to someone who is unscrupulous, cunning, cynical, and unprincipledquot;(Goods 1998). Many scholars agree that this particular adjective would have dismayed Niccolo Machiavelli, the man from whom the term is derived. In reality he has been attributed as being one of the brightest lights of the Italian Renaissance through his works as not only a writer, but also as an influential philosopher of history and political thought. His most famous work The Prince hasRead MoreThe Machiavelli And Machiavelli s The Prince2348 Words   |  10 PagesI have always found great interest in the infamous Niccolo Machiavelli and his ways of thinking; my eye was drawn to him long before I knew I would be studying at Colorado State and even before I had any interest in politics. It was from young man know as Tupac Shakur, and let me tell you it is great to finally understand who Machiavelli is and the things he has done for the outlook on politics after hearing about how much respect and praise he got from the iconic rapper of the 1990s. In this paperRead MorePrinciples Of Machiavelli1615 Words   |  7 PagesIn the 16th century Niccolo Machiavelli presented Lorenzo de Medici with his most prized possession, â€Å"The Prince†. At this time, it was custom to present the prince with your most prized possession, in order to gain their friendship. Machiavelli spent much time studying past rulers and wrote â€Å"The Prince† in which he describes how one acquires and maintains power. At the time, The Prince was not well accepted as it went perceived to go against the Catholic Church. However, today the prince has beenRead MoreMachiavelli as a Humanist1886 Words   |  8 Pageswho is concerned with the interests and welfare of humans. Niccolo’ Machiavelli can be thought of as a humanist. Although opinions on this differ greatly depending on whom you speak with. Machiavelli’s life consists of so many examples and lessons that he has learned throughout his life. Through my paper, I intend to examine his perception of morality based on his political writings and life experiences. Niccolo’ Machiavelli was born on May 3, 1469 and died in 1527. Although we do not knowRead MoreAnalysis Of Machiavelli774 Words   |  4 PagesChasity L Wireman Dr. Michael A. Lazarus HIS 102-W1: Western Civilization II 10/25/2017 There are many reasons why Machiavelli is widely considered the beginner of modern political thought, one of the many is he studied strictly the politicians, and businessmen. Machiavelli recognized the political playing field as a vile place only for the most dominating and cunning of political giants. One of Machiavelli’s most famous work, On Principalities, or known by the other title, The PrinceRead MoreThe Relationship Between Machiavelli And Machiavelli s The Prince1075 Words   |  5 Pagesand turmoil, philosophers are able to give their critiques on government and human nature as a whole. Socrates and Machiavelli, both philosophers in what it means to be a proper leader and the role of the people within a society, share contrasting views. Machiavelli, alive during the time of great political turmoil in Italy, is immortalized through his writings in The Prince. Machiavelli was able to use what the political shortcomings he witnesses during his time period as a guide to deciphering theRead MoreThe Prince, By Machiavelli1517 Words   |  7 PagesIn The Prince, Machiavelli doesn’t hesitate to recommend that a ruler employ conventionally immoral methods against his own subjects to maintain authority over them, but he does imply that whatever a ruler does should ultimately benefit the community. A Prince’s actions may be cruel, manipulative, or otherwise immoral, but they put him in the position to govern. On occasion, Machiavelli even suggests that gaining power through immoral acts is the best way to improve a community because immoralityRead MoreThe Prince By Niccolo Machiavelli1472 Words   |  6 PagesPrince by: Niccolo Machiavelli really tries and is successful at dividing politics and ethics to decipher the characteristics of a good and bad political/government ruling leader in this novel. In this reading, I seen 5 points that Machiavelli talked about, and those were: Free Will, Being Hated vs Goodwill, Virtue, A Good Military, and finally Human Nature. These are a necessity to the recipe that Machiavelli is making in this book. In the first few chapters of the book, Machiavelli begins to talkRead More Machiavelli And Plato Essay1564 Words   |  7 Pages Niccolio Machiavelli (Born May 3rd, 1469 amp;#8211; 1527 Florence, Italy.) His writings have been the source of dispute amongst scholars due to the ambiguity of his analogy of the amp;#8216;Nature of Politics; and the implication of morality. The Prince, has been criticised due to itamp;#8217;s seemingly amoral political suggestiveness, however after further scrutiny of other works such as The Discourses, one can argue that it was Machiavelliamp;#8217;s intention to infact imply a positiveRead MoreNiccolo Machiavelli Essay1536 Words   |  7 PagesNiccolo Machiavelli Around 1513 Niccolo Machiavelli while writing The Prince would not be considered a theologian. When thinking of Machiavelli many people confuse him together with the names of rulers who have abused his writings. It also seems other people confuse Machiavelli with the rapper who took his name. Either way people confuse Machiavelli it seems they fail to look at his true message, bettering the state and the greater good. Machiavelli may seem evil to some but his political

Be An Anthropologist Free Essays

1. The concept of descent with modification, or evolution, has a great deal of evidence in its support. Indicate the major types of evidence? The concept or idea that species change and evolve into new and different species was described and was an established concept in Darwin’s day this was described as descent with modification. We will write a custom essay sample on Be An Anthropologist or any similar topic only for you Order Now The Concept of descent with modification has major evidence in support, in fact we no longer refer to the this adaption as descent with modification, rather it is now called biological evolution. According to our text species of living things are related in some fashion similar to a branching tree. However the process is not quite that simple adaption relies on several processes and to prove this or the evidence used to confirm this is ecology. Science uses the habitats of living organisms to explain the relationships between the organisms. Secondly scientists uses the concept of niche which is the adaptive response to an environment. In addition to this information science uses geological and fossil records to explain the changes and diversity that have happened between species over time,through the concepts of natural selection. Scientists believe each fossil is a piece of evidence about the way species adapted and the changes that took place over a period of time. â€Å"Humans are Old World primates† Humans however have striking similarities as well as differences from that of the chimp or gorilla. For instance vision human vision is the same as any other diurnal primate meaning we clearly see the same as monkeys and apes. Our sense of smell is the same as that of the anthropoid primate or ape. Similarly our behavior patterns are closely resembled of most old world apes, humans live in societies that -are based on collective conscious responses of a group of individuals. However as I mentioned before humans also have significant differences from that of other primates, for instance human growth, maturity, and reproduction is clearly different humans birth twins one out of every two-hundred and fifty births, human babies are born far more helpless than any other primate species. Also non human primates mature much more rapid than that of a human. The human brain is far more larger that that of any other primate human brains are three-times the size predicted against human body weight thus a larger brain indicates human primates are more intelligent than that of other primates like monkeys, or apes. 3. Distinguish between members of genus Australopithecus and Paranthropus in terms of time, location, and physical features The earliest known and accepted fossils are categorized as Australopithecus or the southern ape. A well known and famous fossil known as Lucy belongs to this fossil group, fossils of Australopithecus’s have been found in areas such as Ethiopia, Kenya, Tanzania, Chad, and South Africa and are dated as far back as 4.2 – 2.3 MYA. These primates are known as bipedal apes meaning they walked upright, members of this primate group also had facial features that were apelike, had brains half the size of chimpanzees, and weighed on average of one-hundred and five pounds. It is thought these primates adapted to arboreal and terrestrial environments because dental exams of their teeth indicate a diet rich in vegetables, fruits, and leaves. On the contrary members of the Paranthropus primates have fossils that have also been recognized these fossils have been found in places like: Kenya, Tanzania, and South Africa which are dated as far back as 2.8 – 1MYA. This species was thought to have been robust in terms of features relating to eating/chewing. It was discovered this species has a skull features that indicate important chewing muscles, broad dished out faces, and large cheek bones. All traits point to diets that consist largely of vegetables, fruits, and any other foods thought to be found in open areas. 4. Explain why variation in skin color is of no use in defining human races. In trying to use information that I have learned over the course of the last few days, it would be no use in trying to define the human race based on skin color because all humans have essentially come from the same place meaning we have all developed through evolution. Basically my understanding was that people/ humans ultimately developed stronger or weaker pigment depending on where there lived after the evolved for instance darker people may have come from hotter places where a deeper or darker pigment was needed to protect a person from the sun. Or on the other hand a lighter person assumed lighter pigment because they did not live on a place so hot so their skin or pigment adapted to the area in which they lived. How to cite Be An Anthropologist, Papers

Strategic Management and Marketing Segmentation †Free Samples

Question: Discuss about the Strategic Management and Marketing Segmentation. Answer: Introduction Marketing is one of the vital and necessary aspect of the business. To ensure the profitability in the m market through the successful selling of the products to the consumers the marketing is considered to be the key tool. Marketing can be defined as the management process which conceptualizes the transfers of the products and services to the customers. The marketing of any product is necessary for sustaining the products in the market in terms of acceptancy of the same by the consumers. In addition, the marketing helps the company to understand the target market along with the demand trends of the consumers. Therefore, marketing activities are considered to be the primary tools of the business. On the other hand, the marketing includes various activities from the market research to the promotion of the products. It needs to be mentioned that the marketing of the products and service is based on the strategies which enables the company to ensure the effective establishment of the pr oducts as well as the brand for successful business activities. The following report is concerned with the marketing plan of Adidas in the target as well as global market. Along with this, the following report also discusses the market research of the sportswear industry in terms of identifying the position of Adidas in the international market. Therefore, the structure of the report includes the complete company information with the necessary information for the marketing activities of the same in the competitive market. The marketing objective of Adidas is that it is a global brand in the industry of sports good wherein the strategic objective is to increase the share of market as to be the leader of the market. On the other hand, the financial objective of Adidas is to decrease the cost by 10% and improving the sustainability of the performance of the entire company as this will increase the net income annually by 15% (Guo et al., 2013). The basic objectives of Adidas are: To ensure cost competitiveness To-provide industry leading availability To enable late ordering To moderate the company infrastructure To increase the brand awards within the women for sports accessories To expand athletic identity of Adidas The goal of Adidas Company is to create a supply chain that will be flexible in nature and this will help them in maximizing the operational as well as financial performance of the company. Proper identification of the marketing goals of Adidas along with the set of objectives of marketing of Adidas is as follows: Sales objective is to deliver proper profitable growth of share of the market and become the leading sales companies in the industry of sports goods. The strategy is to properly establish proper relationships with the retailers who are leading in nature by offering the target customers by offering tailored and best services (Floh et al., 2014). In the retail market this will become the top retailers in the competitive market and this will help in delivering healthy as well as growth that are sustainable in nature as well. In the e commerce section, Adidas will establish properly sales that will be based on internet and the strategy is relating to the attracting, retaining the different customers by building proper capabilities of the e-commerce (Han et al., 2014). Profit objective is the second objective of Adidas wherein they will help in delivering best services to the customers that will be help them in decreasing the cost of the products by 10% and this will help them in expanding the business and targeting the customers in order to properly secure the long term success and growth that is sustainable in nature. Proper competitive advantage has to be gained by Adidas as this will help them in maintaining proper sustainability in the entire market. The profit is the main motive of all the companies in the competitive market wherein Adidas is the one company wherein they have gained proper customer base with proper implementation of different strategies as well as proper effectiveness and efficiency in the usage of the different technologies that are used by them. Pricing objective is the other objective as this will help in ensuring proper competitiveness in the cost of the various sport goods. This will help in providing and enabling modernization of the infrastructure. The strategies that will be used by Adidas are to allow the customers in reducing the supply and product chain costs. Adidas has to allow the customers to order different kinds of product closer at the time of sale by building proper infrastructure along with different systems as well as processes as this will support the growth of the organization. Adidas company has kept the pricing in such a way that it will help the company along with the customers in providing proper services to the customers (Kormann et al., 2016). Product objective is essential in nature for Adidas as this will help in maintaining proper sustainable growth as this will help them in providing the target customers the different kinds of brands that are desired by them. The products that will be delivered by Adidas have to be different from the competitor and this will help them in providing good image of their products in the competitive market. Proper evaluation of the competitors in the market is essential to be done by Adidas as this will help in maintaining proper sustainability along with being aware about the goals of the competitors (Perreault Jr, Cannon McCarthy, 2013). Market Research The market size of Adidas is the largest manufacturer of sportswear in Europe as well as the second largest in the entire world. The employment level of Adidas is approximately 60000 employees worldwide in the year 2016. The net sales of the entire Adidas group are amounted to 20 billion Euros in the year 2016 as well. The size of the market of Adidas is more than 25 billion Euros whereas the total market size of the sports industry is 90.9 billion Euros and the rate of growth in the market of Adidas is 15% (Mahdi et al., 2015). The market growth for sports and fitness industry is expected to reach US$231.7 billion by the end of 2024 as estimated by Global Industry Analysts. This growth can be attributed to the change of perception of a large segment of the population. The people are now living a healthier life style with increased participation in sports and fitness activities. It is assumed in the report that the Asia-Pacific region will reflect the fastest growth in the international market with a CAGR of 6.9% over the above stated period. The 2016 report reflects a registered growth of 10% and 6% respectively in the sports inspired footwear and apparel. However, the performance sportswear holds the top position in the industry in terms of market size with a market value of US$78 billion in 2016 (businessinsider.com (2017). In the year 2016, Adidas has improved the desirability of the brands as well as different products around the globe. As a result of this, Adidas has been able to increase the revenues strongly and this helped them in achieving net income that is more than I billion Euro for the first time in the entire history. The developments and the sales performance in the financial year of 2016 are as follows: The sales amount has reached 198 billion Euro wherein up to 18% on the neutral basis of the currency (Sackner Inman, 2016) The operating margin improves from 1.3pp to 7% The net income from the operations continuing climbs and hikes from 41% to 1.019 billion (Cross, Belich Rudelius, 2015) Management will help in proposing dividend of 2.00 per share Euro Considering the fact of performance of the sportswear industry in the global market it is found that the Adidas is leading in the second position in the fiscal year 2017. The total brad value of the company is 7.9 billion U.S Dollars whereas Nike is leading the industry with 29.6 billion U.S Dollar brand value in the global market (Appendix 4). The awareness within the people regarding the sportswear is increasing gradually, which is leading the sportswear industry to expand the market in the global context. For example, the brand Nike has been showing remarkable growth in its sales and business as the leading company of the sportswear industry. On the other hand, Adidas is lacking the strategic growth unlike Nike. Trend of sales of Adidas The trend of sales of Adidas has increased in the last few years specially in the year 2014 and the sales has reached a limit of more than 19 billion Euro that is a huge hike in the year 2015 and 2016 wherein in comparison to the other brands, Adidas has stood first and in regards with the category of the different products namely apparel, footwear as well as hardware, Adidas has scored the highest as well (Venter, Wright Dibb, 2015). There has been huge increase in the number of employees as well in Adidas as the employees in the year 2012 was 46,306 but in the year 2016 there has been huge rise in the number of employees to 60,617 employees (Turner, 2015). Adidas has been able to create proper competitive advantage in the competitive market and they have been able to create a proper brand image in the minds of the target customers as well. The social trend that has been created by Adidas has gained lot more publicity than other brands such as Nike and Puma. Adidas basically focuses on the trends of the customers that is followed by them as this helps them in creating proper value of their brand. The segmentation of the demographics helps in dividing the entire market into the basis of the group that is based on different variables like age as well as sex. Adidas has branded male range along with the clothing of female, shoes, body care along with eye care as well. The originals, performance and style help in providing different products for the particular segment. The psychographic segmentation helped Adidas into dividing the entire market into different groups that are based on social life as well as the characteristics of personality. Adidas generally focuses on the social class of individuals as the people within the social class have same kind of pattern of behavior. Adidas uses the strategies of user as well as benefit based strategies that will help in creating distinctive image in the minds of the customers. By properly providing value to the product quality Adidas is being able to maintain proper essence of the brand over the customers who are the target customer of Adidas (Baker Saren, 2016). Analysis of target customers and Competitors The main audiences who are the target audiences of Adidas is of the age of around 15-30 years old who are involved in any kind of discipline of sports. Adidas is one of the leading brands who prepare high quality and high end products for different sports and this will help in making the audiences interest about the different sports products at an affordable rate (Rudolph, 2016). Along with the audiences, there is smaller audience those who are not into sports but they shop in Adidas due to the logo and the brand name of Adidas and they purchase such shoes for the fashion statement as well. These are the individuals who are between the age group of 17-25 years of age both males and females of the middle class families. The target audiences of Adidas is more than Nike as the varieties of clothing along with accessories are more than in Nike and this attracts large group of individuals as well (Murti Sugiarto, 2014). The targeted group of Adidas come from upper middle class, middle class as well as the upper class family wherein the monthly income of the individuals should be more than 20,000 at least and the target audiences are the youngsters as well as the middle aged individuals who wear such Adidas shoes or other clothes for brand image and the big logo of Adidas as well. Ps of marketing of Adidas A proper mixture of the different plans as well as ideas that is followed by the representative of marketing as this will help Adidas in promoting proper brand or product that is defined as the marketing mix. The proper analysis of the marketing mix of Adidas helps in elaborating the different pricing, distribution as well as the advertising strategies of the products and services that has been used by the respective company (Robusti, 2017). Adidas has to properly analyze the different issues or the threats along with opportunities of the company as this will help the respective company in satisfying the demands of the customers along with providing them proper services in the future as well (Cordn, Leleux Lennox, 2017). There are different elements of the marketing mix of Adidas that are described as follows: Product wherein the core benefit is to satisfy the wants as well as needs of the customers and this will help in catering the different needs of the consumers as well. Adidas will uphold the brand name by constantly improving as well as upgrading the innovative features along with the quality to satisfy the wants of the customers. At present the women sportswear are trending in the global market. From the market research of the sportswear it is found that the trends of the women sportswear are increasing. Women around the globe are increasingly demanding the sportswear. Therefore, the marketing plan of the chosen company needs to focus on the trending active wear of women (Appendix 2) However, in the present scenario, Adidas has established itself as the strong sports apparel brand in comparison with other brands (Sundar Suresh, 2015). Price is the other criteria wherein Adidas is the brand of shopping and the target audiences of Adidas is the upper middle class along with high end consumers as well. Due to the proper style of Adidas along with design as well a promotions uses the prices that are skimming along with the pricing that is competitive in nature. For proper run of the mill products, Adidas has used the competitive pricing strategies while keeping in mind that the competitors of Adidas are Nike, Puma as well as Reebok (Aubert et al., 2016). However, there are products that are recently introduced in the competitive market and they are the ones that are designed uniquely as well. Adidas is the company that uses the strategy of proper skimming. Price skimming is the proper strategy wherein the marketer properly sets high price relatively for the different products and services and then lowering the price over time as well. The apparel department of Adidas uses the price skimming strategy and they are high priced as well that is due to the brand equity in the apparel market of Adidas as well. Place is the marketing mix of Adidas wherein Adidas has the own exclusive stores and there are many other stores in the competitive market that will be keeping and selling the Adidas apparels along with footwear on display. There is other online medium via fashion stores like the Myntra.com along with other official online website of Adidas as well (Reinhardt et al., 2014). On the other hand, there are various supermarkets where the company has the retail outlet. The company has its outlets and shops across the world which adds advantages for the company. At the same time the global competitor companies of the company are also having almost similar number of shops and retail stores around the world. However, Adidas is the second leading sportswear company in the esteemed industry. The place that had to be targeted by the Adidas Company has to be properly utilized as this will help them in understanding the weaknesses and understanding the strengths of the competitor companies as well . The channel of distribution of Adidas is shown as follows: Manufacturing Outlets of Adidas The end customers Manufacturing Proper Distributor Multi Brand Showroom Manufacturing Online as well as offline websites of fashion Website of Adidas The end customers Promotion is other marketing mix of Adidas wherein the promotion objective of Adidas is to become the top priority of sporting brands in the entire world. The promoting mix is wherein the top players who are the brand ambassadors of Adidas are Sachin Tendulkar, Lionel Messi, and Ronaldinho along with other players as well and Adidas is the brand that sponsors the different teams along with some top players of the top teams as well. The football teams that are sponsored by Adidas are France, Real Madrid as well as Great Britain. On the other hand, there are cricket teams as well that are sponsored by Adidas such as England and South Africa as well. The proper advertisements are done with the help of the social media and through mass media as well with the proper usage of internet as nothing is impossible without proper campaigning as well. People is the other marketing mix that is used by Adidas wherein the proper targeting of the different audiences is essential and important in nature as this will help them run the business smoothly in the present as well as future. Proper employees are essential in nature for Adidas to be the top leading sportswear companies in the entire world. Adidas has to properly target and segment different kind of customers as this will help them in managing the entire customer base which is an essential part to run the business smoothly in the near future. The front line staffs who are in the core sales department to the top and higher officials in the organization are the ones who should be provided with proper importance as they are the ones who are desirable in nature for the different offerings of the business along with the business that will be offered to the customers are important part as well. Process is the other marketing mix of Adidas wherein the proper delivery of the different products and services to the customers is essential and it is important to understand the payment that is provided by the customers for the different goods and services. It has to be properly checked by the respective company whether the service or the product that is delivered by Adidas is again the part of the payment that is made by the customers in the future. Physical Evidence is the last marketing mix of Adidas that includes different physical elements that can be tangible in nature along with products that are intangible in nature as well. The Adidas company provides proper services that are tangible as well as intangible in nature wherein the services that are provided to the clients along with the physical presence of the different products that are sold by Adidas to their customers. The customers will become the target customers when there will be proper delivery of the goods and services and when the customers will be satisfied about the brand as well (Atwal Williams, 2017). There are different competitors of Adidas that are Nike, Puma, Fila, Umbro wherein Adidas is the first largest competitor in the sporting brands companies and this will help them in maintaining proper establishment of the strong brand for the different apparels for the sports. The brand ambassadors of Adidas are ore in comparison with the other brands in the competitive market and this helps in becoming the leading companies in the whole world. Financial Information of Adidas The financial plan as per Adidas annual report 2015 seeks to increase the sales development at a stable rate between 10% - 12%. The expected capital expenditure for the year 2016 is to be around 750 million. The figure 5 reflects the complete finance plan for 2016 (adidas-group.com, 2017b). The 2015 annual report in the figure 6 reflects successful outcome of the implementation of financial plan. Their gross capital expenditure was below the expected margin. Moreover, they successfully decreased their gross bowworing by 12%. The success in finance plan for the year 2016 can be attributed various implementation process that was previously introduced in 2015. They continued the already implemented strategies along with some of the new ones. Implementation of the modified corporate governance regulations of the code helped them better monitoring the organizational performance. The second attribute can be given to the executive board for successful implementation of the management, determining groups strategic orientation and agree with the supervisory board. They further implemented the law of equality for the participation of women and men in leadership that potentially increased the employee performance by motivating the female employees in the organization. They sold their Mitchell Ness brand and are planning to sell the golf brands TaylorMade, Adams Golf and Ashworth. These two were major strategic decision made by Adidas allowed the company to center its focus even more strongly on the core competenci es in the areas of footwear and apparel. This helped them in achieving their target ofr the year 016. Moreover, Kasper Rorsted was assigned as the Chief Executive Officer of Adidas, which ensured the transition at the helm of the company to be as smooth as possible. It further ensured the position of the company for the financial year of 2016 and many more years to come. The success of the financial success for 2016 can also be attributed to the partners of Adidas in the world of sports and the consistent customers (adidas-group.com, 2017a). Conclusion Therefore, it can be inferred that Adidas is one of the leading markets in the entire competitive market wherein there are major players such as Nike, Fila, Puma and Umbro. The share of the market of Adidas is the highest in the entire market and the sales has increased to a great extent of about 9% and the revenues has increased to 17% in the first quarter for a record of 4.1 billion Euro. There has been a different kind of innovations that has been made by Adidas wherein the other competitors do not have such innovative strategies and this has created a huge impact on the entire customers base as well as the competitors. From the market analysis along with the market goals as well as strategies, it can be concluded that Adidas is tailored for the trendy, comfortable as well as active lifestyle of the adults as well as teenagers that are conclusive in nature. Lastly, it can concluded that Adidas can strengthen the presence in the entire target group through social networking sites as well as through other online mediums as this will help them in gaining strong customer base in the near future. References adidas-group.com (2017a). Annual Report 2016 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf adidas-group.com (2017b). Annual Report 2015 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Aubert, B. A., Saunders, C., Wiener, M., Denk, R., Wolfermann, T. (2016). How adidas Realized Benefits from a Contrary IT Multisourcing Strategy.MIS Quarterly Executive,15(3). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Cordn, C., Leleux, B., Lennox, B. (2017, September). Adidas Russia/CIS and the Russian crisis: retrench or double down (Abridged case series). InSupply Chain Forum: An International Journal(pp. 1-9). Taylor Francis. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dolnicar, S., Ring, A. (2014). Tourism marketing research: Past, present and future.Annals of Tourism Research,47, 31-47. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2014). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research,53(3), 296-306. Floh, A., Zauner, A., Koller, M., Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-valueloyaltyintentions link.Journal of Business Research,67(5), 974-982. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. Kormann, M., Arnese, C., Goussev, S., Steeds, J. T. (2016).U.S. Patent Application No. 15/195,694. Kormann, M., Holmes, C. E., Hoying, B., Brundage, A. M. (2016).U.S. Patent Application No. 15/130,012. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Mahdi, A., Abbas, M., Mazar, T. I., George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment.International Journal of Business Management and Economic Research,6(3), 167-177. Murti, B. N., Sugiarto, Y. (2014).ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS(Doctoral dissertation, Fakultas Ekonomika dan Bisnis). Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Reinhardt, S. D., Wood, D. M., Wardlaw, A., Robinson, T. K., Whiteman, J. (2014).U.S. Patent Application No. 14/473,274. Robusti, G. A. (2017).U.S. Patent No. D794,293. Washington, DC: U.S. Patent and Trademark Office. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Sackner, M. A., Inman, D. M. (2016).U.S. Patent No. 9,462,975. Washington, DC: U.S. Patent and Trademark Office. shop.adidas.co.in. (2017). adidas Official Shop | adidas. [online] Available at: https://shop.adidas.co.in/#category- [Accessed 1 Nov. 2017]. Sundar, R., Suresh, N. (2015). Parameters Considered by Consumers Shopping and Issues at Adidas Online Store: A Case Study. Turner, T. (2015). German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas Superstar, 19661988.Sport in History,35(1), 127-155. Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Zwick, C., Kirk, R. F., Dibenedetto, C., Dorschky, E. A., Eskofier, B. M., Schuldhaus, D., ... Sabberton, I. J. (2017).U.S. Patent No. 9,609,904. Washington, DC: U.S. Patent and Trademark Office. businessinsider.com (2017).The Growth of Sales in Sportswear.markets.businessinsider.com. Retrieved 25 November 2017, from https://markets.businessinsider.com/news/stocks/The-Growth-of-Sales-in-Sportswear-1002249734

Strategic Management and Marketing Segmentation †Free Samples

Question: Discuss about the Strategic Management and Marketing Segmentation. Answer: Introduction Marketing is one of the vital and necessary aspect of the business. To ensure the profitability in the m market through the successful selling of the products to the consumers the marketing is considered to be the key tool. Marketing can be defined as the management process which conceptualizes the transfers of the products and services to the customers. The marketing of any product is necessary for sustaining the products in the market in terms of acceptancy of the same by the consumers. In addition, the marketing helps the company to understand the target market along with the demand trends of the consumers. Therefore, marketing activities are considered to be the primary tools of the business. On the other hand, the marketing includes various activities from the market research to the promotion of the products. It needs to be mentioned that the marketing of the products and service is based on the strategies which enables the company to ensure the effective establishment of the pr oducts as well as the brand for successful business activities. The following report is concerned with the marketing plan of Adidas in the target as well as global market. Along with this, the following report also discusses the market research of the sportswear industry in terms of identifying the position of Adidas in the international market. Therefore, the structure of the report includes the complete company information with the necessary information for the marketing activities of the same in the competitive market. The marketing objective of Adidas is that it is a global brand in the industry of sports good wherein the strategic objective is to increase the share of market as to be the leader of the market. On the other hand, the financial objective of Adidas is to decrease the cost by 10% and improving the sustainability of the performance of the entire company as this will increase the net income annually by 15% (Guo et al., 2013). The basic objectives of Adidas are: To ensure cost competitiveness To-provide industry leading availability To enable late ordering To moderate the company infrastructure To increase the brand awards within the women for sports accessories To expand athletic identity of Adidas The goal of Adidas Company is to create a supply chain that will be flexible in nature and this will help them in maximizing the operational as well as financial performance of the company. Proper identification of the marketing goals of Adidas along with the set of objectives of marketing of Adidas is as follows: Sales objective is to deliver proper profitable growth of share of the market and become the leading sales companies in the industry of sports goods. The strategy is to properly establish proper relationships with the retailers who are leading in nature by offering the target customers by offering tailored and best services (Floh et al., 2014). In the retail market this will become the top retailers in the competitive market and this will help in delivering healthy as well as growth that are sustainable in nature as well. In the e commerce section, Adidas will establish properly sales that will be based on internet and the strategy is relating to the attracting, retaining the different customers by building proper capabilities of the e-commerce (Han et al., 2014). Profit objective is the second objective of Adidas wherein they will help in delivering best services to the customers that will be help them in decreasing the cost of the products by 10% and this will help them in expanding the business and targeting the customers in order to properly secure the long term success and growth that is sustainable in nature. Proper competitive advantage has to be gained by Adidas as this will help them in maintaining proper sustainability in the entire market. The profit is the main motive of all the companies in the competitive market wherein Adidas is the one company wherein they have gained proper customer base with proper implementation of different strategies as well as proper effectiveness and efficiency in the usage of the different technologies that are used by them. Pricing objective is the other objective as this will help in ensuring proper competitiveness in the cost of the various sport goods. This will help in providing and enabling modernization of the infrastructure. The strategies that will be used by Adidas are to allow the customers in reducing the supply and product chain costs. Adidas has to allow the customers to order different kinds of product closer at the time of sale by building proper infrastructure along with different systems as well as processes as this will support the growth of the organization. Adidas company has kept the pricing in such a way that it will help the company along with the customers in providing proper services to the customers (Kormann et al., 2016). Product objective is essential in nature for Adidas as this will help in maintaining proper sustainable growth as this will help them in providing the target customers the different kinds of brands that are desired by them. The products that will be delivered by Adidas have to be different from the competitor and this will help them in providing good image of their products in the competitive market. Proper evaluation of the competitors in the market is essential to be done by Adidas as this will help in maintaining proper sustainability along with being aware about the goals of the competitors (Perreault Jr, Cannon McCarthy, 2013). Market Research The market size of Adidas is the largest manufacturer of sportswear in Europe as well as the second largest in the entire world. The employment level of Adidas is approximately 60000 employees worldwide in the year 2016. The net sales of the entire Adidas group are amounted to 20 billion Euros in the year 2016 as well. The size of the market of Adidas is more than 25 billion Euros whereas the total market size of the sports industry is 90.9 billion Euros and the rate of growth in the market of Adidas is 15% (Mahdi et al., 2015). The market growth for sports and fitness industry is expected to reach US$231.7 billion by the end of 2024 as estimated by Global Industry Analysts. This growth can be attributed to the change of perception of a large segment of the population. The people are now living a healthier life style with increased participation in sports and fitness activities. It is assumed in the report that the Asia-Pacific region will reflect the fastest growth in the international market with a CAGR of 6.9% over the above stated period. The 2016 report reflects a registered growth of 10% and 6% respectively in the sports inspired footwear and apparel. However, the performance sportswear holds the top position in the industry in terms of market size with a market value of US$78 billion in 2016 (businessinsider.com (2017). In the year 2016, Adidas has improved the desirability of the brands as well as different products around the globe. As a result of this, Adidas has been able to increase the revenues strongly and this helped them in achieving net income that is more than I billion Euro for the first time in the entire history. The developments and the sales performance in the financial year of 2016 are as follows: The sales amount has reached 198 billion Euro wherein up to 18% on the neutral basis of the currency (Sackner Inman, 2016) The operating margin improves from 1.3pp to 7% The net income from the operations continuing climbs and hikes from 41% to 1.019 billion (Cross, Belich Rudelius, 2015) Management will help in proposing dividend of 2.00 per share Euro Considering the fact of performance of the sportswear industry in the global market it is found that the Adidas is leading in the second position in the fiscal year 2017. The total brad value of the company is 7.9 billion U.S Dollars whereas Nike is leading the industry with 29.6 billion U.S Dollar brand value in the global market (Appendix 4). The awareness within the people regarding the sportswear is increasing gradually, which is leading the sportswear industry to expand the market in the global context. For example, the brand Nike has been showing remarkable growth in its sales and business as the leading company of the sportswear industry. On the other hand, Adidas is lacking the strategic growth unlike Nike. Trend of sales of Adidas The trend of sales of Adidas has increased in the last few years specially in the year 2014 and the sales has reached a limit of more than 19 billion Euro that is a huge hike in the year 2015 and 2016 wherein in comparison to the other brands, Adidas has stood first and in regards with the category of the different products namely apparel, footwear as well as hardware, Adidas has scored the highest as well (Venter, Wright Dibb, 2015). There has been huge increase in the number of employees as well in Adidas as the employees in the year 2012 was 46,306 but in the year 2016 there has been huge rise in the number of employees to 60,617 employees (Turner, 2015). Adidas has been able to create proper competitive advantage in the competitive market and they have been able to create a proper brand image in the minds of the target customers as well. The social trend that has been created by Adidas has gained lot more publicity than other brands such as Nike and Puma. Adidas basically focuses on the trends of the customers that is followed by them as this helps them in creating proper value of their brand. The segmentation of the demographics helps in dividing the entire market into the basis of the group that is based on different variables like age as well as sex. Adidas has branded male range along with the clothing of female, shoes, body care along with eye care as well. The originals, performance and style help in providing different products for the particular segment. The psychographic segmentation helped Adidas into dividing the entire market into different groups that are based on social life as well as the characteristics of personality. Adidas generally focuses on the social class of individuals as the people within the social class have same kind of pattern of behavior. Adidas uses the strategies of user as well as benefit based strategies that will help in creating distinctive image in the minds of the customers. By properly providing value to the product quality Adidas is being able to maintain proper essence of the brand over the customers who are the target customer of Adidas (Baker Saren, 2016). Analysis of target customers and Competitors The main audiences who are the target audiences of Adidas is of the age of around 15-30 years old who are involved in any kind of discipline of sports. Adidas is one of the leading brands who prepare high quality and high end products for different sports and this will help in making the audiences interest about the different sports products at an affordable rate (Rudolph, 2016). Along with the audiences, there is smaller audience those who are not into sports but they shop in Adidas due to the logo and the brand name of Adidas and they purchase such shoes for the fashion statement as well. These are the individuals who are between the age group of 17-25 years of age both males and females of the middle class families. The target audiences of Adidas is more than Nike as the varieties of clothing along with accessories are more than in Nike and this attracts large group of individuals as well (Murti Sugiarto, 2014). The targeted group of Adidas come from upper middle class, middle class as well as the upper class family wherein the monthly income of the individuals should be more than 20,000 at least and the target audiences are the youngsters as well as the middle aged individuals who wear such Adidas shoes or other clothes for brand image and the big logo of Adidas as well. Ps of marketing of Adidas A proper mixture of the different plans as well as ideas that is followed by the representative of marketing as this will help Adidas in promoting proper brand or product that is defined as the marketing mix. The proper analysis of the marketing mix of Adidas helps in elaborating the different pricing, distribution as well as the advertising strategies of the products and services that has been used by the respective company (Robusti, 2017). Adidas has to properly analyze the different issues or the threats along with opportunities of the company as this will help the respective company in satisfying the demands of the customers along with providing them proper services in the future as well (Cordn, Leleux Lennox, 2017). There are different elements of the marketing mix of Adidas that are described as follows: Product wherein the core benefit is to satisfy the wants as well as needs of the customers and this will help in catering the different needs of the consumers as well. Adidas will uphold the brand name by constantly improving as well as upgrading the innovative features along with the quality to satisfy the wants of the customers. At present the women sportswear are trending in the global market. From the market research of the sportswear it is found that the trends of the women sportswear are increasing. Women around the globe are increasingly demanding the sportswear. Therefore, the marketing plan of the chosen company needs to focus on the trending active wear of women (Appendix 2) However, in the present scenario, Adidas has established itself as the strong sports apparel brand in comparison with other brands (Sundar Suresh, 2015). Price is the other criteria wherein Adidas is the brand of shopping and the target audiences of Adidas is the upper middle class along with high end consumers as well. Due to the proper style of Adidas along with design as well a promotions uses the prices that are skimming along with the pricing that is competitive in nature. For proper run of the mill products, Adidas has used the competitive pricing strategies while keeping in mind that the competitors of Adidas are Nike, Puma as well as Reebok (Aubert et al., 2016). However, there are products that are recently introduced in the competitive market and they are the ones that are designed uniquely as well. Adidas is the company that uses the strategy of proper skimming. Price skimming is the proper strategy wherein the marketer properly sets high price relatively for the different products and services and then lowering the price over time as well. The apparel department of Adidas uses the price skimming strategy and they are high priced as well that is due to the brand equity in the apparel market of Adidas as well. Place is the marketing mix of Adidas wherein Adidas has the own exclusive stores and there are many other stores in the competitive market that will be keeping and selling the Adidas apparels along with footwear on display. There is other online medium via fashion stores like the Myntra.com along with other official online website of Adidas as well (Reinhardt et al., 2014). On the other hand, there are various supermarkets where the company has the retail outlet. The company has its outlets and shops across the world which adds advantages for the company. At the same time the global competitor companies of the company are also having almost similar number of shops and retail stores around the world. However, Adidas is the second leading sportswear company in the esteemed industry. The place that had to be targeted by the Adidas Company has to be properly utilized as this will help them in understanding the weaknesses and understanding the strengths of the competitor companies as well . The channel of distribution of Adidas is shown as follows: Manufacturing Outlets of Adidas The end customers Manufacturing Proper Distributor Multi Brand Showroom Manufacturing Online as well as offline websites of fashion Website of Adidas The end customers Promotion is other marketing mix of Adidas wherein the promotion objective of Adidas is to become the top priority of sporting brands in the entire world. The promoting mix is wherein the top players who are the brand ambassadors of Adidas are Sachin Tendulkar, Lionel Messi, and Ronaldinho along with other players as well and Adidas is the brand that sponsors the different teams along with some top players of the top teams as well. The football teams that are sponsored by Adidas are France, Real Madrid as well as Great Britain. On the other hand, there are cricket teams as well that are sponsored by Adidas such as England and South Africa as well. The proper advertisements are done with the help of the social media and through mass media as well with the proper usage of internet as nothing is impossible without proper campaigning as well. People is the other marketing mix that is used by Adidas wherein the proper targeting of the different audiences is essential and important in nature as this will help them run the business smoothly in the present as well as future. Proper employees are essential in nature for Adidas to be the top leading sportswear companies in the entire world. Adidas has to properly target and segment different kind of customers as this will help them in managing the entire customer base which is an essential part to run the business smoothly in the near future. The front line staffs who are in the core sales department to the top and higher officials in the organization are the ones who should be provided with proper importance as they are the ones who are desirable in nature for the different offerings of the business along with the business that will be offered to the customers are important part as well. Process is the other marketing mix of Adidas wherein the proper delivery of the different products and services to the customers is essential and it is important to understand the payment that is provided by the customers for the different goods and services. It has to be properly checked by the respective company whether the service or the product that is delivered by Adidas is again the part of the payment that is made by the customers in the future. Physical Evidence is the last marketing mix of Adidas that includes different physical elements that can be tangible in nature along with products that are intangible in nature as well. The Adidas company provides proper services that are tangible as well as intangible in nature wherein the services that are provided to the clients along with the physical presence of the different products that are sold by Adidas to their customers. The customers will become the target customers when there will be proper delivery of the goods and services and when the customers will be satisfied about the brand as well (Atwal Williams, 2017). There are different competitors of Adidas that are Nike, Puma, Fila, Umbro wherein Adidas is the first largest competitor in the sporting brands companies and this will help them in maintaining proper establishment of the strong brand for the different apparels for the sports. The brand ambassadors of Adidas are ore in comparison with the other brands in the competitive market and this helps in becoming the leading companies in the whole world. Financial Information of Adidas The financial plan as per Adidas annual report 2015 seeks to increase the sales development at a stable rate between 10% - 12%. The expected capital expenditure for the year 2016 is to be around 750 million. The figure 5 reflects the complete finance plan for 2016 (adidas-group.com, 2017b). The 2015 annual report in the figure 6 reflects successful outcome of the implementation of financial plan. Their gross capital expenditure was below the expected margin. Moreover, they successfully decreased their gross bowworing by 12%. The success in finance plan for the year 2016 can be attributed various implementation process that was previously introduced in 2015. They continued the already implemented strategies along with some of the new ones. Implementation of the modified corporate governance regulations of the code helped them better monitoring the organizational performance. The second attribute can be given to the executive board for successful implementation of the management, determining groups strategic orientation and agree with the supervisory board. They further implemented the law of equality for the participation of women and men in leadership that potentially increased the employee performance by motivating the female employees in the organization. They sold their Mitchell Ness brand and are planning to sell the golf brands TaylorMade, Adams Golf and Ashworth. These two were major strategic decision made by Adidas allowed the company to center its focus even more strongly on the core competenci es in the areas of footwear and apparel. This helped them in achieving their target ofr the year 016. Moreover, Kasper Rorsted was assigned as the Chief Executive Officer of Adidas, which ensured the transition at the helm of the company to be as smooth as possible. It further ensured the position of the company for the financial year of 2016 and many more years to come. The success of the financial success for 2016 can also be attributed to the partners of Adidas in the world of sports and the consistent customers (adidas-group.com, 2017a). Conclusion Therefore, it can be inferred that Adidas is one of the leading markets in the entire competitive market wherein there are major players such as Nike, Fila, Puma and Umbro. The share of the market of Adidas is the highest in the entire market and the sales has increased to a great extent of about 9% and the revenues has increased to 17% in the first quarter for a record of 4.1 billion Euro. There has been a different kind of innovations that has been made by Adidas wherein the other competitors do not have such innovative strategies and this has created a huge impact on the entire customers base as well as the competitors. From the market analysis along with the market goals as well as strategies, it can be concluded that Adidas is tailored for the trendy, comfortable as well as active lifestyle of the adults as well as teenagers that are conclusive in nature. Lastly, it can concluded that Adidas can strengthen the presence in the entire target group through social networking sites as well as through other online mediums as this will help them in gaining strong customer base in the near future. References adidas-group.com (2017a). Annual Report 2016 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf adidas-group.com (2017b). Annual Report 2015 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Aubert, B. A., Saunders, C., Wiener, M., Denk, R., Wolfermann, T. (2016). How adidas Realized Benefits from a Contrary IT Multisourcing Strategy.MIS Quarterly Executive,15(3). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Cordn, C., Leleux, B., Lennox, B. (2017, September). Adidas Russia/CIS and the Russian crisis: retrench or double down (Abridged case series). InSupply Chain Forum: An International Journal(pp. 1-9). Taylor Francis. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dolnicar, S., Ring, A. (2014). Tourism marketing research: Past, present and future.Annals of Tourism Research,47, 31-47. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2014). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research,53(3), 296-306. Floh, A., Zauner, A., Koller, M., Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-valueloyaltyintentions link.Journal of Business Research,67(5), 974-982. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. Kormann, M., Arnese, C., Goussev, S., Steeds, J. T. (2016).U.S. Patent Application No. 15/195,694. Kormann, M., Holmes, C. E., Hoying, B., Brundage, A. M. (2016).U.S. Patent Application No. 15/130,012. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Mahdi, A., Abbas, M., Mazar, T. I., George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment.International Journal of Business Management and Economic Research,6(3), 167-177. Murti, B. N., Sugiarto, Y. (2014).ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS(Doctoral dissertation, Fakultas Ekonomika dan Bisnis). Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Reinhardt, S. D., Wood, D. M., Wardlaw, A., Robinson, T. K., Whiteman, J. (2014).U.S. Patent Application No. 14/473,274. Robusti, G. A. (2017).U.S. Patent No. D794,293. Washington, DC: U.S. Patent and Trademark Office. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Sackner, M. A., Inman, D. M. (2016).U.S. Patent No. 9,462,975. Washington, DC: U.S. Patent and Trademark Office. shop.adidas.co.in. (2017). adidas Official Shop | adidas. [online] Available at: https://shop.adidas.co.in/#category- [Accessed 1 Nov. 2017]. Sundar, R., Suresh, N. (2015). Parameters Considered by Consumers Shopping and Issues at Adidas Online Store: A Case Study. Turner, T. (2015). German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas Superstar, 19661988.Sport in History,35(1), 127-155. Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Zwick, C., Kirk, R. F., Dibenedetto, C., Dorschky, E. A., Eskofier, B. M., Schuldhaus, D., ... Sabberton, I. J. (2017).U.S. Patent No. 9,609,904. Washington, DC: U.S. Patent and Trademark Office. businessinsider.com (2017).The Growth of Sales in Sportswear.markets.businessinsider.com. Retrieved 25 November 2017, from https://markets.businessinsider.com/news/stocks/The-Growth-of-Sales-in-Sportswear-1002249734