Meteotsunamis Massice Tsunamis Caused by Weather

The typical tsunami, in peoples minds, is a wave pushed from below, either by an earthquake or by some sort of landslide. But weather events can cause them too in certain regions. Although local people in these places have their own names for these freak waves, only recently have scientists recognized them as a universal phenomenon with the name meteotsunamis. What Makes Them Tsunamis? The basic physical feature of a tsunami wave is its oversize scale. Unlike ordinary wind-driven waves, with wavelengths of a few meters and periods of a few seconds, tsunami waves have wavelengths of up to hundreds of kilometers and periods as long as an hour. Physicists classify them as shallow-water waves because they always feel the bottom. As these waves approach shore, the rising bottom forces them to grow in height and move closer in succession. The Japanese name tsunami, or harbor wave, refers to the way they wash ashore without warning, moving in and out in slow, damaging surges. Meteotsunamis are the same kind of waves with the same kinds of effects, caused by rapid changes in air pressure. They have the same long periods and the same damaging behavior in harbors. The main difference is that they have less energy. Damage from them is highly selective, limited to harbors and inlets that are well aligned with the waves. In Spains Mediterranean islands, they are called rissaga; they are rissagues in mainland Spain, marubbio in Sicily, seebà ¤r in the Baltic Sea, and abiki in Japan. They have also been documented in many more places, including the Great Lakes. How Meteosunamis Work A meteotsunami starts with a strong atmospheric event marked by a change in air pressure, such as a fast-moving front, a squall line, or a train of gravity waves in the wake of a mountain range. Even extreme weather changes the pressure by small amounts, equivalent to a few centimeters of sea-level height. Everything depends on the speed and timing of the force, along with the shape of the water body. When those are right, waves that start out small can grow through the resonance of the water body and a pressure source whose speed matches the waves speed. Next, those waves are focused as they approach shorelines of the right shape. Otherwise, they simply spread away from their source and fade out. Long, narrow harbors that point toward the incoming waves are affected worst because they offer more of the reinforcing resonance. (In this respect meteotsunamis are similar to seiche events.) So it takes an unlucky set of circumstances to create a notable meteotsunami  and they are pinpoint events rather than regional hazards. But they can kill people—and more important, they can be forecasted in principle. Notable Meteotsunamis A large abiki (net-dragging wave) surged into Nagasaki Bay on March  31, 1979 that reached wave heights of nearly 5 meters and left three people dead. This is Japans most notorious site for meteotsunamis, but several other vulnerable harbors exist. For instance, a 3-meter surge was documented in nearby Urauchi Bay in 2009  that capsized 18 boats and threatened the lucrative fish-farming industry. Spains Balearic Islands are noted meteotsunami sites, particularly Ciutadella Harbor on the island of Menorca. The region has daily tides of about 20 centimeters, so harbors are typically not made for more energetic conditions. The rissaga (drying event) on June 21, 1984 was more than 4 meters high and damaged 300 boats. There is video of a June 2006 rissaga in Ciutadella Harbor showing the slow waves tearing dozens of boats off their moorings and into each other. That event began with a negative wave, drawing the harbor dry before the water rushed back. Losses were tens of million euros. The coast of Croatia, on the Adriatic Sea, recorded damaging meteotsunamis in 1978 and 2003. In some places 6-meter waves were witnessed. The great eastern U.S. derecho of 29 June 2012 raised a meteotsunami in the Chesapeake Bay that reached 40 centimeters in height. A 3-meter freak wave in Lake Michigan killed seven people as it washed over the Chicago shoreline on June 26, 1954. Later reconstructions  show that it was triggered by a storm system over the north end of Lake Michigan that pushed waves down the length of the lake where they bounced off the shore and headed straight for Chicago. Just 10 days later another storm raised a meteotsunami more than a meter high. Models of these events, programmed by researcher Chin Wu and colleagues at the University of Wisconsin and the Great Lakes Environmental Research Lab, raise the promise of forecasting them when strong weather comes.

Machiavelli Essay - 1438 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Niccolo Machiavelli, one of the great political minds of the 15th century, accomplished what many mathematicians today only dream of, having one’s name used as an adjective. To be Machiavellian is to demonstrate characteristics of expediency, deceit, and cunning and as Machiavelli wrote in, The Prince, these are the qualities of a great leader. The Prince was published in 1531, creating great controversy with other political thinkers of the time. Machiavelli completely ignored the popular religious teachings of the era and erased the moral and ethical considerations from the leadership equation; the actions of a ruler should be governed solely by necessity. â€Å"Since I intend to write something useful to an†¦show more content†¦Machiavelli does not directly condemn those who study and espouse the ideal; he condemns them for failing to study the real as well and claims that this oversight will lead to their ruin. In other words, hope for the best and plan for the worst, a quite depressingly, realistic world view. nbsp;nbsp;nbsp;nbsp;nbsp;One of the most colorful analogies that Machiavelli makes is when he describes the teacher of Achilles. A brilliant example of man’s inherent paradox, Chiron, the centaur, was significant to Machiavelli because he was half man and half beast making the argument that one without the other has no lasting effect. â€Å"As the lion cannot protect himself from traps, and the fox cannot defend himself from wolves, you have to be a fox in order to be wary of traps, and a lion to overawe the wolves. Those who try to live by the lion alone are badly mistaken† (228). According to Machiavelli the lion represents the beast, proud and powerful but vulnerable. The fox represents the aspect of man Machiavelli values most, the ability to deceive. This is yet another example of Machiavelli looking down on man, he takes what in his opinion is man’s greatest ability and compares it to an animal that does it better. A great leader has both the strength and charisma of the lion and the cunning of the fox; these are the qualities of a great leader according to Machiavelli. The way MachiavelliShow MoreRelated Machiavelli Essay1597 Words   |  7 Pages quot;The term Machiavellian refers to someone who is unscrupulous, cunning, cynical, and unprincipledquot;(Goods 1998). Many scholars agree that this particular adjective would have dismayed Niccolo Machiavelli, the man from whom the term is derived. In reality he has been attributed as being one of the brightest lights of the Italian Renaissance through his works as not only a writer, but also as an influential philosopher of history and political thought. His most famous work The Prince hasRead MoreThe Machiavelli And Machiavelli s The Prince2348 Words   |  10 PagesI have always found great interest in the infamous Niccolo Machiavelli and his ways of thinking; my eye was drawn to him long before I knew I would be studying at Colorado State and even before I had any interest in politics. It was from young man know as Tupac Shakur, and let me tell you it is great to finally understand who Machiavelli is and the things he has done for the outlook on politics after hearing about how much respect and praise he got from the iconic rapper of the 1990s. In this paperRead MorePrinciples Of Machiavelli1615 Words   |  7 PagesIn the 16th century Niccolo Machiavelli presented Lorenzo de Medici with his most prized possession, â€Å"The Prince†. At this time, it was custom to present the prince with your most prized possession, in order to gain their friendship. Machiavelli spent much time studying past rulers and wrote â€Å"The Prince† in which he describes how one acquires and maintains power. At the time, The Prince was not well accepted as it went perceived to go against the Catholic Church. However, today the prince has beenRead MoreMachiavelli as a Humanist1886 Words   |  8 Pageswho is concerned with the interests and welfare of humans. Niccolo’ Machiavelli can be thought of as a humanist. Although opinions on this differ greatly depending on whom you speak with. Machiavelli’s life consists of so many examples and lessons that he has learned throughout his life. Through my paper, I intend to examine his perception of morality based on his political writings and life experiences. Niccolo’ Machiavelli was born on May 3, 1469 and died in 1527. Although we do not knowRead MoreAnalysis Of Machiavelli774 Words   |  4 PagesChasity L Wireman Dr. Michael A. Lazarus HIS 102-W1: Western Civilization II 10/25/2017 There are many reasons why Machiavelli is widely considered the beginner of modern political thought, one of the many is he studied strictly the politicians, and businessmen. Machiavelli recognized the political playing field as a vile place only for the most dominating and cunning of political giants. One of Machiavelli’s most famous work, On Principalities, or known by the other title, The PrinceRead MoreThe Relationship Between Machiavelli And Machiavelli s The Prince1075 Words   |  5 Pagesand turmoil, philosophers are able to give their critiques on government and human nature as a whole. Socrates and Machiavelli, both philosophers in what it means to be a proper leader and the role of the people within a society, share contrasting views. Machiavelli, alive during the time of great political turmoil in Italy, is immortalized through his writings in The Prince. Machiavelli was able to use what the political shortcomings he witnesses during his time period as a guide to deciphering theRead MoreThe Prince, By Machiavelli1517 Words   |  7 PagesIn The Prince, Machiavelli doesn’t hesitate to recommend that a ruler employ conventionally immoral methods against his own subjects to maintain authority over them, but he does imply that whatever a ruler does should ultimately benefit the community. A Prince’s actions may be cruel, manipulative, or otherwise immoral, but they put him in the position to govern. On occasion, Machiavelli even suggests that gaining power through immoral acts is the best way to improve a community because immoralityRead MoreThe Prince By Niccolo Machiavelli1472 Words   |  6 PagesPrince by: Niccolo Machiavelli really tries and is successful at dividing politics and ethics to decipher the characteristics of a good and bad political/government ruling leader in this novel. In this reading, I seen 5 points that Machiavelli talked about, and those were: Free Will, Being Hated vs Goodwill, Virtue, A Good Military, and finally Human Nature. These are a necessity to the recipe that Machiavelli is making in this book. In the first few chapters of the book, Machiavelli begins to talkRead More Machiavelli And Plato Essay1564 Words   |  7 Pages Niccolio Machiavelli (Born May 3rd, 1469 amp;#8211; 1527 Florence, Italy.) His writings have been the source of dispute amongst scholars due to the ambiguity of his analogy of the amp;#8216;Nature of Politics; and the implication of morality. The Prince, has been criticised due to itamp;#8217;s seemingly amoral political suggestiveness, however after further scrutiny of other works such as The Discourses, one can argue that it was Machiavelliamp;#8217;s intention to infact imply a positiveRead MoreNiccolo Machiavelli Essay1536 Words   |  7 PagesNiccolo Machiavelli Around 1513 Niccolo Machiavelli while writing The Prince would not be considered a theologian. When thinking of Machiavelli many people confuse him together with the names of rulers who have abused his writings. It also seems other people confuse Machiavelli with the rapper who took his name. Either way people confuse Machiavelli it seems they fail to look at his true message, bettering the state and the greater good. Machiavelli may seem evil to some but his political

Be An Anthropologist Free Essays

1. The concept of descent with modification, or evolution, has a great deal of evidence in its support. Indicate the major types of evidence? The concept or idea that species change and evolve into new and different species was described and was an established concept in Darwin’s day this was described as descent with modification. We will write a custom essay sample on Be An Anthropologist or any similar topic only for you Order Now The Concept of descent with modification has major evidence in support, in fact we no longer refer to the this adaption as descent with modification, rather it is now called biological evolution. According to our text species of living things are related in some fashion similar to a branching tree. However the process is not quite that simple adaption relies on several processes and to prove this or the evidence used to confirm this is ecology. Science uses the habitats of living organisms to explain the relationships between the organisms. Secondly scientists uses the concept of niche which is the adaptive response to an environment. In addition to this information science uses geological and fossil records to explain the changes and diversity that have happened between species over time,through the concepts of natural selection. Scientists believe each fossil is a piece of evidence about the way species adapted and the changes that took place over a period of time. â€Å"Humans are Old World primates† Humans however have striking similarities as well as differences from that of the chimp or gorilla. For instance vision human vision is the same as any other diurnal primate meaning we clearly see the same as monkeys and apes. Our sense of smell is the same as that of the anthropoid primate or ape. Similarly our behavior patterns are closely resembled of most old world apes, humans live in societies that -are based on collective conscious responses of a group of individuals. However as I mentioned before humans also have significant differences from that of other primates, for instance human growth, maturity, and reproduction is clearly different humans birth twins one out of every two-hundred and fifty births, human babies are born far more helpless than any other primate species. Also non human primates mature much more rapid than that of a human. The human brain is far more larger that that of any other primate human brains are three-times the size predicted against human body weight thus a larger brain indicates human primates are more intelligent than that of other primates like monkeys, or apes. 3. Distinguish between members of genus Australopithecus and Paranthropus in terms of time, location, and physical features The earliest known and accepted fossils are categorized as Australopithecus or the southern ape. A well known and famous fossil known as Lucy belongs to this fossil group, fossils of Australopithecus’s have been found in areas such as Ethiopia, Kenya, Tanzania, Chad, and South Africa and are dated as far back as 4.2 – 2.3 MYA. These primates are known as bipedal apes meaning they walked upright, members of this primate group also had facial features that were apelike, had brains half the size of chimpanzees, and weighed on average of one-hundred and five pounds. It is thought these primates adapted to arboreal and terrestrial environments because dental exams of their teeth indicate a diet rich in vegetables, fruits, and leaves. On the contrary members of the Paranthropus primates have fossils that have also been recognized these fossils have been found in places like: Kenya, Tanzania, and South Africa which are dated as far back as 2.8 – 1MYA. This species was thought to have been robust in terms of features relating to eating/chewing. It was discovered this species has a skull features that indicate important chewing muscles, broad dished out faces, and large cheek bones. All traits point to diets that consist largely of vegetables, fruits, and any other foods thought to be found in open areas. 4. Explain why variation in skin color is of no use in defining human races. In trying to use information that I have learned over the course of the last few days, it would be no use in trying to define the human race based on skin color because all humans have essentially come from the same place meaning we have all developed through evolution. Basically my understanding was that people/ humans ultimately developed stronger or weaker pigment depending on where there lived after the evolved for instance darker people may have come from hotter places where a deeper or darker pigment was needed to protect a person from the sun. Or on the other hand a lighter person assumed lighter pigment because they did not live on a place so hot so their skin or pigment adapted to the area in which they lived. How to cite Be An Anthropologist, Papers

Strategic Management and Marketing Segmentation †Free Samples

Question: Discuss about the Strategic Management and Marketing Segmentation. Answer: Introduction Marketing is one of the vital and necessary aspect of the business. To ensure the profitability in the m market through the successful selling of the products to the consumers the marketing is considered to be the key tool. Marketing can be defined as the management process which conceptualizes the transfers of the products and services to the customers. The marketing of any product is necessary for sustaining the products in the market in terms of acceptancy of the same by the consumers. In addition, the marketing helps the company to understand the target market along with the demand trends of the consumers. Therefore, marketing activities are considered to be the primary tools of the business. On the other hand, the marketing includes various activities from the market research to the promotion of the products. It needs to be mentioned that the marketing of the products and service is based on the strategies which enables the company to ensure the effective establishment of the pr oducts as well as the brand for successful business activities. The following report is concerned with the marketing plan of Adidas in the target as well as global market. Along with this, the following report also discusses the market research of the sportswear industry in terms of identifying the position of Adidas in the international market. Therefore, the structure of the report includes the complete company information with the necessary information for the marketing activities of the same in the competitive market. The marketing objective of Adidas is that it is a global brand in the industry of sports good wherein the strategic objective is to increase the share of market as to be the leader of the market. On the other hand, the financial objective of Adidas is to decrease the cost by 10% and improving the sustainability of the performance of the entire company as this will increase the net income annually by 15% (Guo et al., 2013). The basic objectives of Adidas are: To ensure cost competitiveness To-provide industry leading availability To enable late ordering To moderate the company infrastructure To increase the brand awards within the women for sports accessories To expand athletic identity of Adidas The goal of Adidas Company is to create a supply chain that will be flexible in nature and this will help them in maximizing the operational as well as financial performance of the company. Proper identification of the marketing goals of Adidas along with the set of objectives of marketing of Adidas is as follows: Sales objective is to deliver proper profitable growth of share of the market and become the leading sales companies in the industry of sports goods. The strategy is to properly establish proper relationships with the retailers who are leading in nature by offering the target customers by offering tailored and best services (Floh et al., 2014). In the retail market this will become the top retailers in the competitive market and this will help in delivering healthy as well as growth that are sustainable in nature as well. In the e commerce section, Adidas will establish properly sales that will be based on internet and the strategy is relating to the attracting, retaining the different customers by building proper capabilities of the e-commerce (Han et al., 2014). Profit objective is the second objective of Adidas wherein they will help in delivering best services to the customers that will be help them in decreasing the cost of the products by 10% and this will help them in expanding the business and targeting the customers in order to properly secure the long term success and growth that is sustainable in nature. Proper competitive advantage has to be gained by Adidas as this will help them in maintaining proper sustainability in the entire market. The profit is the main motive of all the companies in the competitive market wherein Adidas is the one company wherein they have gained proper customer base with proper implementation of different strategies as well as proper effectiveness and efficiency in the usage of the different technologies that are used by them. Pricing objective is the other objective as this will help in ensuring proper competitiveness in the cost of the various sport goods. This will help in providing and enabling modernization of the infrastructure. The strategies that will be used by Adidas are to allow the customers in reducing the supply and product chain costs. Adidas has to allow the customers to order different kinds of product closer at the time of sale by building proper infrastructure along with different systems as well as processes as this will support the growth of the organization. Adidas company has kept the pricing in such a way that it will help the company along with the customers in providing proper services to the customers (Kormann et al., 2016). Product objective is essential in nature for Adidas as this will help in maintaining proper sustainable growth as this will help them in providing the target customers the different kinds of brands that are desired by them. The products that will be delivered by Adidas have to be different from the competitor and this will help them in providing good image of their products in the competitive market. Proper evaluation of the competitors in the market is essential to be done by Adidas as this will help in maintaining proper sustainability along with being aware about the goals of the competitors (Perreault Jr, Cannon McCarthy, 2013). Market Research The market size of Adidas is the largest manufacturer of sportswear in Europe as well as the second largest in the entire world. The employment level of Adidas is approximately 60000 employees worldwide in the year 2016. The net sales of the entire Adidas group are amounted to 20 billion Euros in the year 2016 as well. The size of the market of Adidas is more than 25 billion Euros whereas the total market size of the sports industry is 90.9 billion Euros and the rate of growth in the market of Adidas is 15% (Mahdi et al., 2015). The market growth for sports and fitness industry is expected to reach US$231.7 billion by the end of 2024 as estimated by Global Industry Analysts. This growth can be attributed to the change of perception of a large segment of the population. The people are now living a healthier life style with increased participation in sports and fitness activities. It is assumed in the report that the Asia-Pacific region will reflect the fastest growth in the international market with a CAGR of 6.9% over the above stated period. The 2016 report reflects a registered growth of 10% and 6% respectively in the sports inspired footwear and apparel. However, the performance sportswear holds the top position in the industry in terms of market size with a market value of US$78 billion in 2016 (businessinsider.com (2017). In the year 2016, Adidas has improved the desirability of the brands as well as different products around the globe. As a result of this, Adidas has been able to increase the revenues strongly and this helped them in achieving net income that is more than I billion Euro for the first time in the entire history. The developments and the sales performance in the financial year of 2016 are as follows: The sales amount has reached 198 billion Euro wherein up to 18% on the neutral basis of the currency (Sackner Inman, 2016) The operating margin improves from 1.3pp to 7% The net income from the operations continuing climbs and hikes from 41% to 1.019 billion (Cross, Belich Rudelius, 2015) Management will help in proposing dividend of 2.00 per share Euro Considering the fact of performance of the sportswear industry in the global market it is found that the Adidas is leading in the second position in the fiscal year 2017. The total brad value of the company is 7.9 billion U.S Dollars whereas Nike is leading the industry with 29.6 billion U.S Dollar brand value in the global market (Appendix 4). The awareness within the people regarding the sportswear is increasing gradually, which is leading the sportswear industry to expand the market in the global context. For example, the brand Nike has been showing remarkable growth in its sales and business as the leading company of the sportswear industry. On the other hand, Adidas is lacking the strategic growth unlike Nike. Trend of sales of Adidas The trend of sales of Adidas has increased in the last few years specially in the year 2014 and the sales has reached a limit of more than 19 billion Euro that is a huge hike in the year 2015 and 2016 wherein in comparison to the other brands, Adidas has stood first and in regards with the category of the different products namely apparel, footwear as well as hardware, Adidas has scored the highest as well (Venter, Wright Dibb, 2015). There has been huge increase in the number of employees as well in Adidas as the employees in the year 2012 was 46,306 but in the year 2016 there has been huge rise in the number of employees to 60,617 employees (Turner, 2015). Adidas has been able to create proper competitive advantage in the competitive market and they have been able to create a proper brand image in the minds of the target customers as well. The social trend that has been created by Adidas has gained lot more publicity than other brands such as Nike and Puma. Adidas basically focuses on the trends of the customers that is followed by them as this helps them in creating proper value of their brand. The segmentation of the demographics helps in dividing the entire market into the basis of the group that is based on different variables like age as well as sex. Adidas has branded male range along with the clothing of female, shoes, body care along with eye care as well. The originals, performance and style help in providing different products for the particular segment. The psychographic segmentation helped Adidas into dividing the entire market into different groups that are based on social life as well as the characteristics of personality. Adidas generally focuses on the social class of individuals as the people within the social class have same kind of pattern of behavior. Adidas uses the strategies of user as well as benefit based strategies that will help in creating distinctive image in the minds of the customers. By properly providing value to the product quality Adidas is being able to maintain proper essence of the brand over the customers who are the target customer of Adidas (Baker Saren, 2016). Analysis of target customers and Competitors The main audiences who are the target audiences of Adidas is of the age of around 15-30 years old who are involved in any kind of discipline of sports. Adidas is one of the leading brands who prepare high quality and high end products for different sports and this will help in making the audiences interest about the different sports products at an affordable rate (Rudolph, 2016). Along with the audiences, there is smaller audience those who are not into sports but they shop in Adidas due to the logo and the brand name of Adidas and they purchase such shoes for the fashion statement as well. These are the individuals who are between the age group of 17-25 years of age both males and females of the middle class families. The target audiences of Adidas is more than Nike as the varieties of clothing along with accessories are more than in Nike and this attracts large group of individuals as well (Murti Sugiarto, 2014). The targeted group of Adidas come from upper middle class, middle class as well as the upper class family wherein the monthly income of the individuals should be more than 20,000 at least and the target audiences are the youngsters as well as the middle aged individuals who wear such Adidas shoes or other clothes for brand image and the big logo of Adidas as well. Ps of marketing of Adidas A proper mixture of the different plans as well as ideas that is followed by the representative of marketing as this will help Adidas in promoting proper brand or product that is defined as the marketing mix. The proper analysis of the marketing mix of Adidas helps in elaborating the different pricing, distribution as well as the advertising strategies of the products and services that has been used by the respective company (Robusti, 2017). Adidas has to properly analyze the different issues or the threats along with opportunities of the company as this will help the respective company in satisfying the demands of the customers along with providing them proper services in the future as well (Cordn, Leleux Lennox, 2017). There are different elements of the marketing mix of Adidas that are described as follows: Product wherein the core benefit is to satisfy the wants as well as needs of the customers and this will help in catering the different needs of the consumers as well. Adidas will uphold the brand name by constantly improving as well as upgrading the innovative features along with the quality to satisfy the wants of the customers. At present the women sportswear are trending in the global market. From the market research of the sportswear it is found that the trends of the women sportswear are increasing. Women around the globe are increasingly demanding the sportswear. Therefore, the marketing plan of the chosen company needs to focus on the trending active wear of women (Appendix 2) However, in the present scenario, Adidas has established itself as the strong sports apparel brand in comparison with other brands (Sundar Suresh, 2015). Price is the other criteria wherein Adidas is the brand of shopping and the target audiences of Adidas is the upper middle class along with high end consumers as well. Due to the proper style of Adidas along with design as well a promotions uses the prices that are skimming along with the pricing that is competitive in nature. For proper run of the mill products, Adidas has used the competitive pricing strategies while keeping in mind that the competitors of Adidas are Nike, Puma as well as Reebok (Aubert et al., 2016). However, there are products that are recently introduced in the competitive market and they are the ones that are designed uniquely as well. Adidas is the company that uses the strategy of proper skimming. Price skimming is the proper strategy wherein the marketer properly sets high price relatively for the different products and services and then lowering the price over time as well. The apparel department of Adidas uses the price skimming strategy and they are high priced as well that is due to the brand equity in the apparel market of Adidas as well. Place is the marketing mix of Adidas wherein Adidas has the own exclusive stores and there are many other stores in the competitive market that will be keeping and selling the Adidas apparels along with footwear on display. There is other online medium via fashion stores like the Myntra.com along with other official online website of Adidas as well (Reinhardt et al., 2014). On the other hand, there are various supermarkets where the company has the retail outlet. The company has its outlets and shops across the world which adds advantages for the company. At the same time the global competitor companies of the company are also having almost similar number of shops and retail stores around the world. However, Adidas is the second leading sportswear company in the esteemed industry. The place that had to be targeted by the Adidas Company has to be properly utilized as this will help them in understanding the weaknesses and understanding the strengths of the competitor companies as well . The channel of distribution of Adidas is shown as follows: Manufacturing Outlets of Adidas The end customers Manufacturing Proper Distributor Multi Brand Showroom Manufacturing Online as well as offline websites of fashion Website of Adidas The end customers Promotion is other marketing mix of Adidas wherein the promotion objective of Adidas is to become the top priority of sporting brands in the entire world. The promoting mix is wherein the top players who are the brand ambassadors of Adidas are Sachin Tendulkar, Lionel Messi, and Ronaldinho along with other players as well and Adidas is the brand that sponsors the different teams along with some top players of the top teams as well. The football teams that are sponsored by Adidas are France, Real Madrid as well as Great Britain. On the other hand, there are cricket teams as well that are sponsored by Adidas such as England and South Africa as well. The proper advertisements are done with the help of the social media and through mass media as well with the proper usage of internet as nothing is impossible without proper campaigning as well. People is the other marketing mix that is used by Adidas wherein the proper targeting of the different audiences is essential and important in nature as this will help them run the business smoothly in the present as well as future. Proper employees are essential in nature for Adidas to be the top leading sportswear companies in the entire world. Adidas has to properly target and segment different kind of customers as this will help them in managing the entire customer base which is an essential part to run the business smoothly in the near future. The front line staffs who are in the core sales department to the top and higher officials in the organization are the ones who should be provided with proper importance as they are the ones who are desirable in nature for the different offerings of the business along with the business that will be offered to the customers are important part as well. Process is the other marketing mix of Adidas wherein the proper delivery of the different products and services to the customers is essential and it is important to understand the payment that is provided by the customers for the different goods and services. It has to be properly checked by the respective company whether the service or the product that is delivered by Adidas is again the part of the payment that is made by the customers in the future. Physical Evidence is the last marketing mix of Adidas that includes different physical elements that can be tangible in nature along with products that are intangible in nature as well. The Adidas company provides proper services that are tangible as well as intangible in nature wherein the services that are provided to the clients along with the physical presence of the different products that are sold by Adidas to their customers. The customers will become the target customers when there will be proper delivery of the goods and services and when the customers will be satisfied about the brand as well (Atwal Williams, 2017). There are different competitors of Adidas that are Nike, Puma, Fila, Umbro wherein Adidas is the first largest competitor in the sporting brands companies and this will help them in maintaining proper establishment of the strong brand for the different apparels for the sports. The brand ambassadors of Adidas are ore in comparison with the other brands in the competitive market and this helps in becoming the leading companies in the whole world. Financial Information of Adidas The financial plan as per Adidas annual report 2015 seeks to increase the sales development at a stable rate between 10% - 12%. The expected capital expenditure for the year 2016 is to be around 750 million. The figure 5 reflects the complete finance plan for 2016 (adidas-group.com, 2017b). The 2015 annual report in the figure 6 reflects successful outcome of the implementation of financial plan. Their gross capital expenditure was below the expected margin. Moreover, they successfully decreased their gross bowworing by 12%. The success in finance plan for the year 2016 can be attributed various implementation process that was previously introduced in 2015. They continued the already implemented strategies along with some of the new ones. Implementation of the modified corporate governance regulations of the code helped them better monitoring the organizational performance. The second attribute can be given to the executive board for successful implementation of the management, determining groups strategic orientation and agree with the supervisory board. They further implemented the law of equality for the participation of women and men in leadership that potentially increased the employee performance by motivating the female employees in the organization. They sold their Mitchell Ness brand and are planning to sell the golf brands TaylorMade, Adams Golf and Ashworth. These two were major strategic decision made by Adidas allowed the company to center its focus even more strongly on the core competenci es in the areas of footwear and apparel. This helped them in achieving their target ofr the year 016. Moreover, Kasper Rorsted was assigned as the Chief Executive Officer of Adidas, which ensured the transition at the helm of the company to be as smooth as possible. It further ensured the position of the company for the financial year of 2016 and many more years to come. The success of the financial success for 2016 can also be attributed to the partners of Adidas in the world of sports and the consistent customers (adidas-group.com, 2017a). Conclusion Therefore, it can be inferred that Adidas is one of the leading markets in the entire competitive market wherein there are major players such as Nike, Fila, Puma and Umbro. The share of the market of Adidas is the highest in the entire market and the sales has increased to a great extent of about 9% and the revenues has increased to 17% in the first quarter for a record of 4.1 billion Euro. There has been a different kind of innovations that has been made by Adidas wherein the other competitors do not have such innovative strategies and this has created a huge impact on the entire customers base as well as the competitors. From the market analysis along with the market goals as well as strategies, it can be concluded that Adidas is tailored for the trendy, comfortable as well as active lifestyle of the adults as well as teenagers that are conclusive in nature. Lastly, it can concluded that Adidas can strengthen the presence in the entire target group through social networking sites as well as through other online mediums as this will help them in gaining strong customer base in the near future. References adidas-group.com (2017a). Annual Report 2016 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf adidas-group.com (2017b). Annual Report 2015 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Aubert, B. A., Saunders, C., Wiener, M., Denk, R., Wolfermann, T. (2016). How adidas Realized Benefits from a Contrary IT Multisourcing Strategy.MIS Quarterly Executive,15(3). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Cordn, C., Leleux, B., Lennox, B. (2017, September). Adidas Russia/CIS and the Russian crisis: retrench or double down (Abridged case series). InSupply Chain Forum: An International Journal(pp. 1-9). Taylor Francis. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dolnicar, S., Ring, A. (2014). Tourism marketing research: Past, present and future.Annals of Tourism Research,47, 31-47. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2014). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research,53(3), 296-306. Floh, A., Zauner, A., Koller, M., Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-valueloyaltyintentions link.Journal of Business Research,67(5), 974-982. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. Kormann, M., Arnese, C., Goussev, S., Steeds, J. T. (2016).U.S. Patent Application No. 15/195,694. Kormann, M., Holmes, C. E., Hoying, B., Brundage, A. M. (2016).U.S. Patent Application No. 15/130,012. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Mahdi, A., Abbas, M., Mazar, T. I., George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment.International Journal of Business Management and Economic Research,6(3), 167-177. Murti, B. N., Sugiarto, Y. (2014).ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS(Doctoral dissertation, Fakultas Ekonomika dan Bisnis). Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Reinhardt, S. D., Wood, D. M., Wardlaw, A., Robinson, T. K., Whiteman, J. (2014).U.S. Patent Application No. 14/473,274. Robusti, G. A. (2017).U.S. Patent No. D794,293. Washington, DC: U.S. Patent and Trademark Office. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Sackner, M. A., Inman, D. M. (2016).U.S. Patent No. 9,462,975. Washington, DC: U.S. Patent and Trademark Office. shop.adidas.co.in. (2017). adidas Official Shop | adidas. [online] Available at: https://shop.adidas.co.in/#category- [Accessed 1 Nov. 2017]. Sundar, R., Suresh, N. (2015). Parameters Considered by Consumers Shopping and Issues at Adidas Online Store: A Case Study. Turner, T. (2015). German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas Superstar, 19661988.Sport in History,35(1), 127-155. Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Zwick, C., Kirk, R. F., Dibenedetto, C., Dorschky, E. A., Eskofier, B. M., Schuldhaus, D., ... Sabberton, I. J. (2017).U.S. Patent No. 9,609,904. Washington, DC: U.S. Patent and Trademark Office. businessinsider.com (2017).The Growth of Sales in Sportswear.markets.businessinsider.com. Retrieved 25 November 2017, from https://markets.businessinsider.com/news/stocks/The-Growth-of-Sales-in-Sportswear-1002249734

Strategic Management and Marketing Segmentation †Free Samples

Question: Discuss about the Strategic Management and Marketing Segmentation. Answer: Introduction Marketing is one of the vital and necessary aspect of the business. To ensure the profitability in the m market through the successful selling of the products to the consumers the marketing is considered to be the key tool. Marketing can be defined as the management process which conceptualizes the transfers of the products and services to the customers. The marketing of any product is necessary for sustaining the products in the market in terms of acceptancy of the same by the consumers. In addition, the marketing helps the company to understand the target market along with the demand trends of the consumers. Therefore, marketing activities are considered to be the primary tools of the business. On the other hand, the marketing includes various activities from the market research to the promotion of the products. It needs to be mentioned that the marketing of the products and service is based on the strategies which enables the company to ensure the effective establishment of the pr oducts as well as the brand for successful business activities. The following report is concerned with the marketing plan of Adidas in the target as well as global market. Along with this, the following report also discusses the market research of the sportswear industry in terms of identifying the position of Adidas in the international market. Therefore, the structure of the report includes the complete company information with the necessary information for the marketing activities of the same in the competitive market. The marketing objective of Adidas is that it is a global brand in the industry of sports good wherein the strategic objective is to increase the share of market as to be the leader of the market. On the other hand, the financial objective of Adidas is to decrease the cost by 10% and improving the sustainability of the performance of the entire company as this will increase the net income annually by 15% (Guo et al., 2013). The basic objectives of Adidas are: To ensure cost competitiveness To-provide industry leading availability To enable late ordering To moderate the company infrastructure To increase the brand awards within the women for sports accessories To expand athletic identity of Adidas The goal of Adidas Company is to create a supply chain that will be flexible in nature and this will help them in maximizing the operational as well as financial performance of the company. Proper identification of the marketing goals of Adidas along with the set of objectives of marketing of Adidas is as follows: Sales objective is to deliver proper profitable growth of share of the market and become the leading sales companies in the industry of sports goods. The strategy is to properly establish proper relationships with the retailers who are leading in nature by offering the target customers by offering tailored and best services (Floh et al., 2014). In the retail market this will become the top retailers in the competitive market and this will help in delivering healthy as well as growth that are sustainable in nature as well. In the e commerce section, Adidas will establish properly sales that will be based on internet and the strategy is relating to the attracting, retaining the different customers by building proper capabilities of the e-commerce (Han et al., 2014). Profit objective is the second objective of Adidas wherein they will help in delivering best services to the customers that will be help them in decreasing the cost of the products by 10% and this will help them in expanding the business and targeting the customers in order to properly secure the long term success and growth that is sustainable in nature. Proper competitive advantage has to be gained by Adidas as this will help them in maintaining proper sustainability in the entire market. The profit is the main motive of all the companies in the competitive market wherein Adidas is the one company wherein they have gained proper customer base with proper implementation of different strategies as well as proper effectiveness and efficiency in the usage of the different technologies that are used by them. Pricing objective is the other objective as this will help in ensuring proper competitiveness in the cost of the various sport goods. This will help in providing and enabling modernization of the infrastructure. The strategies that will be used by Adidas are to allow the customers in reducing the supply and product chain costs. Adidas has to allow the customers to order different kinds of product closer at the time of sale by building proper infrastructure along with different systems as well as processes as this will support the growth of the organization. Adidas company has kept the pricing in such a way that it will help the company along with the customers in providing proper services to the customers (Kormann et al., 2016). Product objective is essential in nature for Adidas as this will help in maintaining proper sustainable growth as this will help them in providing the target customers the different kinds of brands that are desired by them. The products that will be delivered by Adidas have to be different from the competitor and this will help them in providing good image of their products in the competitive market. Proper evaluation of the competitors in the market is essential to be done by Adidas as this will help in maintaining proper sustainability along with being aware about the goals of the competitors (Perreault Jr, Cannon McCarthy, 2013). Market Research The market size of Adidas is the largest manufacturer of sportswear in Europe as well as the second largest in the entire world. The employment level of Adidas is approximately 60000 employees worldwide in the year 2016. The net sales of the entire Adidas group are amounted to 20 billion Euros in the year 2016 as well. The size of the market of Adidas is more than 25 billion Euros whereas the total market size of the sports industry is 90.9 billion Euros and the rate of growth in the market of Adidas is 15% (Mahdi et al., 2015). The market growth for sports and fitness industry is expected to reach US$231.7 billion by the end of 2024 as estimated by Global Industry Analysts. This growth can be attributed to the change of perception of a large segment of the population. The people are now living a healthier life style with increased participation in sports and fitness activities. It is assumed in the report that the Asia-Pacific region will reflect the fastest growth in the international market with a CAGR of 6.9% over the above stated period. The 2016 report reflects a registered growth of 10% and 6% respectively in the sports inspired footwear and apparel. However, the performance sportswear holds the top position in the industry in terms of market size with a market value of US$78 billion in 2016 (businessinsider.com (2017). In the year 2016, Adidas has improved the desirability of the brands as well as different products around the globe. As a result of this, Adidas has been able to increase the revenues strongly and this helped them in achieving net income that is more than I billion Euro for the first time in the entire history. The developments and the sales performance in the financial year of 2016 are as follows: The sales amount has reached 198 billion Euro wherein up to 18% on the neutral basis of the currency (Sackner Inman, 2016) The operating margin improves from 1.3pp to 7% The net income from the operations continuing climbs and hikes from 41% to 1.019 billion (Cross, Belich Rudelius, 2015) Management will help in proposing dividend of 2.00 per share Euro Considering the fact of performance of the sportswear industry in the global market it is found that the Adidas is leading in the second position in the fiscal year 2017. The total brad value of the company is 7.9 billion U.S Dollars whereas Nike is leading the industry with 29.6 billion U.S Dollar brand value in the global market (Appendix 4). The awareness within the people regarding the sportswear is increasing gradually, which is leading the sportswear industry to expand the market in the global context. For example, the brand Nike has been showing remarkable growth in its sales and business as the leading company of the sportswear industry. On the other hand, Adidas is lacking the strategic growth unlike Nike. Trend of sales of Adidas The trend of sales of Adidas has increased in the last few years specially in the year 2014 and the sales has reached a limit of more than 19 billion Euro that is a huge hike in the year 2015 and 2016 wherein in comparison to the other brands, Adidas has stood first and in regards with the category of the different products namely apparel, footwear as well as hardware, Adidas has scored the highest as well (Venter, Wright Dibb, 2015). There has been huge increase in the number of employees as well in Adidas as the employees in the year 2012 was 46,306 but in the year 2016 there has been huge rise in the number of employees to 60,617 employees (Turner, 2015). Adidas has been able to create proper competitive advantage in the competitive market and they have been able to create a proper brand image in the minds of the target customers as well. The social trend that has been created by Adidas has gained lot more publicity than other brands such as Nike and Puma. Adidas basically focuses on the trends of the customers that is followed by them as this helps them in creating proper value of their brand. The segmentation of the demographics helps in dividing the entire market into the basis of the group that is based on different variables like age as well as sex. Adidas has branded male range along with the clothing of female, shoes, body care along with eye care as well. The originals, performance and style help in providing different products for the particular segment. The psychographic segmentation helped Adidas into dividing the entire market into different groups that are based on social life as well as the characteristics of personality. Adidas generally focuses on the social class of individuals as the people within the social class have same kind of pattern of behavior. Adidas uses the strategies of user as well as benefit based strategies that will help in creating distinctive image in the minds of the customers. By properly providing value to the product quality Adidas is being able to maintain proper essence of the brand over the customers who are the target customer of Adidas (Baker Saren, 2016). Analysis of target customers and Competitors The main audiences who are the target audiences of Adidas is of the age of around 15-30 years old who are involved in any kind of discipline of sports. Adidas is one of the leading brands who prepare high quality and high end products for different sports and this will help in making the audiences interest about the different sports products at an affordable rate (Rudolph, 2016). Along with the audiences, there is smaller audience those who are not into sports but they shop in Adidas due to the logo and the brand name of Adidas and they purchase such shoes for the fashion statement as well. These are the individuals who are between the age group of 17-25 years of age both males and females of the middle class families. The target audiences of Adidas is more than Nike as the varieties of clothing along with accessories are more than in Nike and this attracts large group of individuals as well (Murti Sugiarto, 2014). The targeted group of Adidas come from upper middle class, middle class as well as the upper class family wherein the monthly income of the individuals should be more than 20,000 at least and the target audiences are the youngsters as well as the middle aged individuals who wear such Adidas shoes or other clothes for brand image and the big logo of Adidas as well. Ps of marketing of Adidas A proper mixture of the different plans as well as ideas that is followed by the representative of marketing as this will help Adidas in promoting proper brand or product that is defined as the marketing mix. The proper analysis of the marketing mix of Adidas helps in elaborating the different pricing, distribution as well as the advertising strategies of the products and services that has been used by the respective company (Robusti, 2017). Adidas has to properly analyze the different issues or the threats along with opportunities of the company as this will help the respective company in satisfying the demands of the customers along with providing them proper services in the future as well (Cordn, Leleux Lennox, 2017). There are different elements of the marketing mix of Adidas that are described as follows: Product wherein the core benefit is to satisfy the wants as well as needs of the customers and this will help in catering the different needs of the consumers as well. Adidas will uphold the brand name by constantly improving as well as upgrading the innovative features along with the quality to satisfy the wants of the customers. At present the women sportswear are trending in the global market. From the market research of the sportswear it is found that the trends of the women sportswear are increasing. Women around the globe are increasingly demanding the sportswear. Therefore, the marketing plan of the chosen company needs to focus on the trending active wear of women (Appendix 2) However, in the present scenario, Adidas has established itself as the strong sports apparel brand in comparison with other brands (Sundar Suresh, 2015). Price is the other criteria wherein Adidas is the brand of shopping and the target audiences of Adidas is the upper middle class along with high end consumers as well. Due to the proper style of Adidas along with design as well a promotions uses the prices that are skimming along with the pricing that is competitive in nature. For proper run of the mill products, Adidas has used the competitive pricing strategies while keeping in mind that the competitors of Adidas are Nike, Puma as well as Reebok (Aubert et al., 2016). However, there are products that are recently introduced in the competitive market and they are the ones that are designed uniquely as well. Adidas is the company that uses the strategy of proper skimming. Price skimming is the proper strategy wherein the marketer properly sets high price relatively for the different products and services and then lowering the price over time as well. The apparel department of Adidas uses the price skimming strategy and they are high priced as well that is due to the brand equity in the apparel market of Adidas as well. Place is the marketing mix of Adidas wherein Adidas has the own exclusive stores and there are many other stores in the competitive market that will be keeping and selling the Adidas apparels along with footwear on display. There is other online medium via fashion stores like the Myntra.com along with other official online website of Adidas as well (Reinhardt et al., 2014). On the other hand, there are various supermarkets where the company has the retail outlet. The company has its outlets and shops across the world which adds advantages for the company. At the same time the global competitor companies of the company are also having almost similar number of shops and retail stores around the world. However, Adidas is the second leading sportswear company in the esteemed industry. The place that had to be targeted by the Adidas Company has to be properly utilized as this will help them in understanding the weaknesses and understanding the strengths of the competitor companies as well . The channel of distribution of Adidas is shown as follows: Manufacturing Outlets of Adidas The end customers Manufacturing Proper Distributor Multi Brand Showroom Manufacturing Online as well as offline websites of fashion Website of Adidas The end customers Promotion is other marketing mix of Adidas wherein the promotion objective of Adidas is to become the top priority of sporting brands in the entire world. The promoting mix is wherein the top players who are the brand ambassadors of Adidas are Sachin Tendulkar, Lionel Messi, and Ronaldinho along with other players as well and Adidas is the brand that sponsors the different teams along with some top players of the top teams as well. The football teams that are sponsored by Adidas are France, Real Madrid as well as Great Britain. On the other hand, there are cricket teams as well that are sponsored by Adidas such as England and South Africa as well. The proper advertisements are done with the help of the social media and through mass media as well with the proper usage of internet as nothing is impossible without proper campaigning as well. People is the other marketing mix that is used by Adidas wherein the proper targeting of the different audiences is essential and important in nature as this will help them run the business smoothly in the present as well as future. Proper employees are essential in nature for Adidas to be the top leading sportswear companies in the entire world. Adidas has to properly target and segment different kind of customers as this will help them in managing the entire customer base which is an essential part to run the business smoothly in the near future. The front line staffs who are in the core sales department to the top and higher officials in the organization are the ones who should be provided with proper importance as they are the ones who are desirable in nature for the different offerings of the business along with the business that will be offered to the customers are important part as well. Process is the other marketing mix of Adidas wherein the proper delivery of the different products and services to the customers is essential and it is important to understand the payment that is provided by the customers for the different goods and services. It has to be properly checked by the respective company whether the service or the product that is delivered by Adidas is again the part of the payment that is made by the customers in the future. Physical Evidence is the last marketing mix of Adidas that includes different physical elements that can be tangible in nature along with products that are intangible in nature as well. The Adidas company provides proper services that are tangible as well as intangible in nature wherein the services that are provided to the clients along with the physical presence of the different products that are sold by Adidas to their customers. The customers will become the target customers when there will be proper delivery of the goods and services and when the customers will be satisfied about the brand as well (Atwal Williams, 2017). There are different competitors of Adidas that are Nike, Puma, Fila, Umbro wherein Adidas is the first largest competitor in the sporting brands companies and this will help them in maintaining proper establishment of the strong brand for the different apparels for the sports. The brand ambassadors of Adidas are ore in comparison with the other brands in the competitive market and this helps in becoming the leading companies in the whole world. Financial Information of Adidas The financial plan as per Adidas annual report 2015 seeks to increase the sales development at a stable rate between 10% - 12%. The expected capital expenditure for the year 2016 is to be around 750 million. The figure 5 reflects the complete finance plan for 2016 (adidas-group.com, 2017b). The 2015 annual report in the figure 6 reflects successful outcome of the implementation of financial plan. Their gross capital expenditure was below the expected margin. Moreover, they successfully decreased their gross bowworing by 12%. The success in finance plan for the year 2016 can be attributed various implementation process that was previously introduced in 2015. They continued the already implemented strategies along with some of the new ones. Implementation of the modified corporate governance regulations of the code helped them better monitoring the organizational performance. The second attribute can be given to the executive board for successful implementation of the management, determining groups strategic orientation and agree with the supervisory board. They further implemented the law of equality for the participation of women and men in leadership that potentially increased the employee performance by motivating the female employees in the organization. They sold their Mitchell Ness brand and are planning to sell the golf brands TaylorMade, Adams Golf and Ashworth. These two were major strategic decision made by Adidas allowed the company to center its focus even more strongly on the core competenci es in the areas of footwear and apparel. This helped them in achieving their target ofr the year 016. Moreover, Kasper Rorsted was assigned as the Chief Executive Officer of Adidas, which ensured the transition at the helm of the company to be as smooth as possible. It further ensured the position of the company for the financial year of 2016 and many more years to come. The success of the financial success for 2016 can also be attributed to the partners of Adidas in the world of sports and the consistent customers (adidas-group.com, 2017a). Conclusion Therefore, it can be inferred that Adidas is one of the leading markets in the entire competitive market wherein there are major players such as Nike, Fila, Puma and Umbro. The share of the market of Adidas is the highest in the entire market and the sales has increased to a great extent of about 9% and the revenues has increased to 17% in the first quarter for a record of 4.1 billion Euro. There has been a different kind of innovations that has been made by Adidas wherein the other competitors do not have such innovative strategies and this has created a huge impact on the entire customers base as well as the competitors. From the market analysis along with the market goals as well as strategies, it can be concluded that Adidas is tailored for the trendy, comfortable as well as active lifestyle of the adults as well as teenagers that are conclusive in nature. Lastly, it can concluded that Adidas can strengthen the presence in the entire target group through social networking sites as well as through other online mediums as this will help them in gaining strong customer base in the near future. References adidas-group.com (2017a). Annual Report 2016 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf adidas-group.com (2017b). Annual Report 2015 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Aubert, B. A., Saunders, C., Wiener, M., Denk, R., Wolfermann, T. (2016). How adidas Realized Benefits from a Contrary IT Multisourcing Strategy.MIS Quarterly Executive,15(3). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Cordn, C., Leleux, B., Lennox, B. (2017, September). Adidas Russia/CIS and the Russian crisis: retrench or double down (Abridged case series). InSupply Chain Forum: An International Journal(pp. 1-9). Taylor Francis. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dolnicar, S., Ring, A. (2014). Tourism marketing research: Past, present and future.Annals of Tourism Research,47, 31-47. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2014). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research,53(3), 296-306. Floh, A., Zauner, A., Koller, M., Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-valueloyaltyintentions link.Journal of Business Research,67(5), 974-982. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. Kormann, M., Arnese, C., Goussev, S., Steeds, J. T. (2016).U.S. Patent Application No. 15/195,694. Kormann, M., Holmes, C. E., Hoying, B., Brundage, A. M. (2016).U.S. Patent Application No. 15/130,012. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Mahdi, A., Abbas, M., Mazar, T. I., George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment.International Journal of Business Management and Economic Research,6(3), 167-177. Murti, B. N., Sugiarto, Y. (2014).ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS(Doctoral dissertation, Fakultas Ekonomika dan Bisnis). Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Reinhardt, S. D., Wood, D. M., Wardlaw, A., Robinson, T. K., Whiteman, J. (2014).U.S. Patent Application No. 14/473,274. Robusti, G. A. (2017).U.S. Patent No. D794,293. Washington, DC: U.S. Patent and Trademark Office. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Sackner, M. A., Inman, D. M. (2016).U.S. Patent No. 9,462,975. Washington, DC: U.S. Patent and Trademark Office. shop.adidas.co.in. (2017). adidas Official Shop | adidas. [online] Available at: https://shop.adidas.co.in/#category- [Accessed 1 Nov. 2017]. Sundar, R., Suresh, N. (2015). Parameters Considered by Consumers Shopping and Issues at Adidas Online Store: A Case Study. Turner, T. (2015). German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas Superstar, 19661988.Sport in History,35(1), 127-155. Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Zwick, C., Kirk, R. F., Dibenedetto, C., Dorschky, E. A., Eskofier, B. M., Schuldhaus, D., ... Sabberton, I. J. (2017).U.S. Patent No. 9,609,904. Washington, DC: U.S. Patent and Trademark Office. businessinsider.com (2017).The Growth of Sales in Sportswear.markets.businessinsider.com. Retrieved 25 November 2017, from https://markets.businessinsider.com/news/stocks/The-Growth-of-Sales-in-Sportswear-1002249734

The Best Ways to Prevent Overdue Accounts Receivable and Accounts Payable free essay sample

The best way to prevent overdue accounts receivable is to ensure that all current debtors are current with their individual payments. This can be done in several ways. One option is to have the customer setup an auto payment plan, allowing the company to receive the monies owed automatically over a predetermined length of time. This method usually entails offering the customer a line of credit and is slowly gaining popularity. Another way is to have the customer pay for the entire amount at once, which is the most common way such things are done. In this method the customer pays the full amount at the time the goods or service is received, thus their balance, and the account receivable balance for this transaction, are at zero immediately following the transaction. The third method is for the customer to prepay for the goods or service. This method has the customer pay BEFORE they receive what is being purchased, and keeps the respective accounts at a zero balance for the transaction. We will write a custom essay sample on The Best Ways to Prevent Overdue Accounts Receivable and Accounts Payable or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A variant of this method is where the customer prepays for part of the transaction, leaving a deposit, paid prior to receiving the service or goods, then either paying the rest in full upon delivery or making scheduled payments of a predetermined amount over the course of a predetermined time line. Using one, or all of these methods in combination can ensure that a companys account receivable is never overdue, and that its outstanding monies owed are paid in a timely fashion. The best way to prevent overdue accounts payable is for a company to enter into agreements with the other companies it does business with, that allow it to either prepay all of its accounts on a regular basis for fixed usage goods and services. For example, prepaying for the twenty-three cases of fax/copier toner used each month. Another way if to setup a line of credit with another company for its services and setting up an auto pay schedule to pay predetermined amounts over a predetermined time frame. Thus this will allow the company to purchase goods and services as needed without the risk of not being able to pay for needed supplies or services. Also the company may engage in a policy of pay as needed goods and services, paying only for goods and services as it uses them or upon delivery. By using all of these methods, a company can ensure that it can preform its daily tasks and duties, without incurring a large amount of debt to other companies. Ideally, the best way for a company to avoid these situations is to ensure that its accounts receivable is taking in more than their accounts payable is required to pay out, basically that the company turns a profit. If the company owes more than it takes in it is failing as a business. If it takes in monies exactly equal to its operating costs, then it is not succeeding, but neither is it failing. When a company turns a profit, it is then that it is considered profitable, and can use the profits to expand its operations and scope, as well as make improvements to its facilities and even hire more staff. Doing this and even opening new locations and expanding their product line and services offered will, granted, incur them more debt, but it will also allow then increased revenue, which will hopefully cause a greater intake of profit, allowing greater expansion. If the company keeps up this profit cycle, then it will eventually turn a large profit, and thus will keep its account receivable and its account payable to profitable balances. Granted this is an over simplification of the process, and in order to maintain its maximum profits, the company will need to ensure it is getting the lowest prices from its suppliers and getting the maximum profit from its customers, but this is the most basic general principle of operating a business. This is possible though business to business negotiations, is easily achievable for any company willing to invest the time to do so. So in closing, through negotiation, smart business practice and expansion a company can prevent overdue accounts.

Descartes Essays

Descartes Essays Descartes Essay Descartes Essay None of the proposed philosophical theories is exact. non even a combination of two or more theories ( Sayre. 2011 ) . However. Descartes has alone manner of metaphysical statement refering being of God. Descartes’ Discourse on the Method ( Part IV ) ends surprisingly with a claim of God’s being. which can be deduced from the interrelatedness between head. psyche and our being. Descartes began the 4th subdivision by discoursing about himself. The reading up to the point where he gives recognition to a supreme being. God. could merely propose that Descartes was discoursing about his philosophical idea about his being as a adult male. However. the discourse turn came when he inferred. something so holding every flawlessness of which I could hold any thought. that is- to explain myself in one word- by God ( Bennett. 2007. p. 16 ) . After this illation. the discourse changed to one that discussed the being of God. It was at this point that it became clear that the stoping would be more of God’s being instead than a decision of Descartes as a human being. The alteration of discourse from geographic expedition of ego to a cogent evidence of God’s being through personal rating was so an clever idea. Most of the times we try to turn out being of God or miss thereof by measuring what are outside us. However. Descartes made a self-evaluation on intrinsic values of himself as a human being. By deconstructing his strengths and restrictions. he was able to recognize a just decision about the being of a supreme being. which we refer to as God. Therefore. the stoping was different but offered a concise decision on God’s being despite get downing on a different discourse. Mentions Bennett. J. ( 2007 ) . Discourse on the Method of Rightly Conducting one’s Reason and Seeking Truth in the Sciences. Retrieved from hypertext transfer protocol: //www. earlymoderntexts. com/pdf/descdisc. pdf Sayre. H. ( 2011 ) . The Humanities Culture. Continuity. and Change: New York: Pearson College Div.

Business Regulations and Practices Presentation Essay

Business Regulations and Practices Presentation - Essay Example The effects get analyzed from the perspective of employees, employers, and the government. Each of these players has a different view regarding high minimum wage. The paper uses an exploratory approach to finding relevant facts related to the study. Sources such as books, press releases and Low Wage Commission reports have gotten perused so as to strengthen the understanding of the concepts at hand. Jobs whose value cannot get sustained in the face of the minimum wage are likely to get eradicated. Employers may fail to pay the high wage rate for jobs that are not essential to a company. Scaling back the number of employees will in turn increase social dependency. Also, it reduces the purchasing power of individuals thus stalling economic growth. Low-wage jobs are likely to get eradicated since the small job opportunities that offer the low-wage jobs have a limited payroll budget. The payroll funds cannot and may not offer their most valuable employees the fair and attractive wages of unskilled workers, and this would result in the eradication of such jobs. The Neoclassical economists posit that as the labor prices increase, the employees would demand less work and thus this may result in the elimination of the low-wage jobs. Likewise, the minimal wage rate would result in a reduced demand for workers, either as a result of the reduction in working hours or through the reduction of job opportunities. Critics as well hold that raising the minimum wage rate, slows down the rate of the creation of low-skilled jobs in an economy. As a consequence, therefore, job opportunities get shifted to other areas, states and nations that contribute to lower cost labor. In the long run, the move results in a higher long-term unemployment rate. Employment: An increment in the minimum wage rate will eradicate low skilled work; hence, encouraging unemployment, although this has a little effect on most employers. The

Safety Incentive Program Research Paper Example | Topics and Well Written Essays - 2750 words

Safety Incentive Program - Research Paper Example The researcher states that there has been a recent scrutiny and analysis of safety programs in organizations by the United States Occupational Safety and Health Administration in order to ascertain their effectiveness in the organizations. Many previous studies on safety incentive programs emphasized the undependable and anecdotal evidence that assesses the advantages and disadvantages of applying incentives on safety programs. The long-term impact of the safety incentive program on the construction of safety in the intervention period has remained hesitant. In general, safety incentive program aims to reduce the losses of the organizations resulting from the work injuries and accidents. Reducing occupational accidents, injury incidents and work down through rewards and application of incentive on safety program archetypical concern in many organizations. In the process of setting the goals, every single employee is involved especially the top management as a safety incentive program is all-inclusive. It is a moral boost to have every particular employee at the same level. All workers therefore need to be motivated to get involved by providing ideas or rewarding employees who identifies safety hazards. Safety incentive program that are considered effective outlines achievable goals, objectives, and assigns responsibility and obligations to employees and management, and implements the safety program goals. In the determination of safety program goals, much focus and emphasis is put where the occupational accidents and work injuries are taking place. Again, the work time lost due to the injuries in the workplace is intensely analyzed. Through doing this, focus areas are identified and required backgrounds are determined so as to set reasonable objectives that will lead to the accomplishment of the safety incentive goals.

Week3 DQ Team Essay Example | Topics and Well Written Essays - 500 words

Week3 DQ Team - Essay Example The clear distinction between the two terms can be understood on the basis of their definitions. A habit, or habituation, is â€Å"becoming accustomed to any behavior or condition, including psychoactive substance use.† In contrast, an addiction is defined as â€Å"Repeated use of a psychoactive substance, to the extent that the user is periodically or chronically intoxicated, shows a compulsion to take the preferred substance, has great difficulty in voluntarily ceasing or modifying substance use, and exhibits determination to obtain psychoactive substance by almost any means† (WHO Lexicon, 2008). Based on the above, we can clearly distinguish between habituation and addiction. Habituation differs from addiction mainly in the absence of physical and psychological dependence, as a desire rather than a compulsion for the substance and the absence of a tendency to progressively increase the dose. A habit is a pattern of behavior which tends to be repetitive and is executed by conscious choice. It is regular, tends to result in beneficial outcomes and usually increases efficiency. On the other hand, an addiction dominates one’s life to the exclusion of all other activities and responsibilities and has a detrimental effect on the individual and society. Withdrawal symptoms characterize an addict’s efforts to stop usage of the substance. Habits and addictions basically differ in the degree of dependence. Unlike habits, addictions include compulsion, craving, increased tolerance for the substance and withdrawal symptoms. A nightcap, which becomes the customary pre-requ isite for a good night’s sleep, is a habit. The need for increasing quantities of alcohol to feel good is an addiction. An allergy is defined as â€Å"abnormal sensitivity to a substance which is normally tolerated and generally considered harmless† (AAAAI Website). The immune system is the body’s defense mechanism against foreign bodies, or antigens, which are protein molecules

How Does The Concentration Affect Osmosis?

How Does The Concentration Affect Osmosis? Diffusion is the net passive movement of particles atoms, ions or molecules from a region in which they are in higher concentration to regions of lower concentration. Diffusion is important process that occurs in human body example of one of many types of diffusion which occur in the human body is gas exchange at the alveoli- oxygen from air to blood, carbon dioxide from blood to air. [5] Osmosis is the diffusion of fluid through a semipermeable membrane from a solution with a low solute concentration to a solution with a higher solute concentration until there is an equal concentration of fluid on both sides of the membrane. [1] Diffusion and osmosis is an example of passive transport. Passive transport is a movement of substance across a permeable membrane without added energy. The difference between osmosis and diffusion is that; diffusion can take place without a membrane whereas osmosis only takes place across a semi permeable membrane. Osmosis only involves movement of water across a permeable membrane. Osmosis is much slower than the rate of diffusion. Osmosis is a passive transport of water whereas diffusion is a passive transport of solutes. [7, 8] A permeable membrane is a membrane that allows all types of molecules or ions to penetrate through it; it lets everything go through it such as salt. [6] Whereas a  semi permeable membrane  is a membrane that allows let only solvents, like water, to pass through it. It is a membrane that will only allow certain molecules through it. In general oxygen, food and water are allowed to enter; waste products are allowed to exit and harmful substances are kept out. It doesnt let large soluble pass through it. [2, 3] Osmosis is the main way water is transported in and out of cells in the human body. The areas of high concentration of water molecules are called hypotonic. Hypotonic solution has a low concentration of dissolved substances. Areas of low concentration of water molecules are called hypertonic. Hypertonic solution has a high concentration of dissolved substances. During osmosis, water molecules naturally travel from hypotonic areas to hypertonic areas. Water molecules travel from hypotonic areas to hypertonic areas because this process equalizes the concentrations of water and dissolved substances. [4] This is example of osmosis in human body, Salts and minerals from water are transferred in the body through osmosis. Water flows through the plasma membrane of cells and due to osmosis concentration of water, glucose and salt is maintained inside the body. [9] Active  transport  is when dissolved molecules move across a cell membrane  from a lower to a higher concentration. In active transport, particles move  against  the concentration gradient and therefore require an input of energy  from the cell. The energy used to absorb the molecules comes from respiration. In humans, active transport takes place during the  digestion  of food in the small intestine. Carbohydrates are broken down into simple sugars such as glucose. The glucose is absorbed by active transport into the villi, to be passed into the bloodstream and taken around the body. [10] http://www.bbc.co.uk/bang/images/446251/osmosis.jpg [11] Diffusion[12] http://www.phschool.com/science/biology_place/biocoach/images/biomembrane1/Tonic2.gif [13] Apparatus: Potato chip: This will help me justify if osmosis is occurring. I have used potato chip to help me justify if osmosis as it is a semi-permeable cell. The length, width and mass of all the potato chip used in the experiment are to be kept same. Scalpel and a chopping tile: The scalpel will be used to cut all the potato chip to the chosen length and width. The chopping tile will used to place the potato chip while being to reduce damages to the work area i.e. cutting of work place while cutting the chip. Electronic scale: Electronic scale will be used in my experiment to measure the mass of potato chip during the experiment. I have decided to use Electronic scale rather than a spring balance to weigh the potato chip because using electronic scale means that my results are accurate as electronic scale has measuring units ranging from grams- kilograms. My results will also be precise as the electronic scale measures the weight of something to 2 decimal places. The results obtained from a spring balance will not be precise; the results will also not be accurate as parallax error could occur while reading the data. The use of balance is necessary in the experiment because I will need to calculate mass of the potato before and after during the experiment, so that I can calculate reliable percentage difference in mass. Distilled water: This will be used to preserve the potato chip .I have decided to use distilled water rather than water because it is an isotonic solution and using distilled water to preserve the potato chip means that the potato chip wont be affected by outside factors; therefore making my results reliable. Ruler: Ruler will be used in my experiment to accurately measure the width and the length of the potato chip; to make sure that they are all same size. I have decided to use a ruler marked in units of cm and mm so that my results will be precise as the potato chip cutting will be even and of the same size. Filter paper: This will be used in my experiment to blot the potato chip once it has been taken out of the sucrose solution; I will blot the potato chip in order to absorb excess water from the potato so that there is as little water molecules in the potato; doing this will help me measure the true value of the mass of the potato and make my result more accurate. Labels: To make sure that the experiment run smoothly, each agar plate that is being utilised in the experiment will be labelled. Labels will be used in my experiment so that the potato chip in a solution can be easily identified. Labels will help me find the concentration of a particular solution. Labelling the agar plates will prevent confusion, and reduce anomalous results. Sucrose solution: I will need a sufficient number of concentrations. This is so that I can easily show anomalies and trends in my results in order to draw an accurate conclusion. Sucrose solution will be used in my experiment as this will help me to figure out if osmosis is occurring. The aim of my investigation is to see how the rate of osmosis is affected by the concentration of the sucrose solution so I will be using different concentration of sucrose solution. Measuring cylinder: Cylinder will be used in my experiment to measure the amount of sucrose solution. I have decided to use a measuring cylinder rather than a beaker to measure the amount of sucrose solution because it is made to +0.5ml or -0.5ml where as a beaker is made to +3ml or -3ml. Using measuring cylinder will mean that there will be a high level of accuracy in my results. Using cylinder will mean the amount of concentration on each is accurate. Agar Plate (6): Agar plate will be used in my experiment to hold the sucrose solution and the potato chips. The agar plates will be labelled to prevent confusion and this will reduce chances of anomalous results. For e.g. If I were to add a sucrose solution with a concentration of 0.1 on to a agar plate but believed I had picked a sucrose solution with a concentration of 0.2, the results produced would contain error and would be anomalous. I have also decided to use an agar plate. Using a test tube could possibly result in potato chips leaning on the sides and decreasing the chips surface area. Therefore, I have decided to an agar plate rather than a test tube to carry out the experiment Stop watch: Stopwatch will be used in my experiment to record the amount of time the potato chip has been placed in the solution. Stopwatch watch will be used so that the timings of the experiment are accurately followed, and that the potato is removed from solution at the correct time. This way, the experiment remains fair. Health and Safety: Healthy and safety procedures are very important while carrying out the experiment: Scribe: Scribes will be used in the experiment to cut the potato chips, but could cause fatal injury if treated carelessly. Scribes are dangerous; they are sharp and could cause wounds. You should not walk in the lab carrying a scribe. Scribe shouldnt be placed at edge of the table which could result in injury if it falls off. Wear goggles- It is important to wear goggles to protect our eyes from any spills that could happen. In case of sucrose solution getting into your eyes, immediately flush eyes with water. It is also recommended to wear latex gloves as they are thin, see through and will not create difficulty for you while doing the experiment. Latex gloves will create a barrier between the substances and your hand. Wearing gloves protects our hand form the irritation which could be caused by sucrose solution. Wearing goggles and latex gloves will mean that there is maximum skin protection and minimises chances of irritation from substances coming in contact with the skin. People with sensitive skin are more likely to be affected if the solution gets spilled on their skin. Hands should also be washed after doing the experiment. Carry out the experiment standing- It is important to carry out the experiment standing, so that there is less chance of injury happening to you. If something happens, i.e. Sucrose solution spills, you can quickly move from the area. Positioning of equipment- Acids and Alkalis should be kept in a position where they are not likely to fall or spill. It shouldnt be kept at edge of the table. Equipment such as measuring cylinder which is made out of glass could fall and break easily if placed inappropriately, i.e. edge of the table. Broken pieces of glasses are hazard, it could easily cut someone. It is also important to put the beaker which contains the concentration of solution accordingly so that there are no spills; spills in the work area is an hazard, people could easily slip. Work area: Working area must be kept clear, there should be no baggage lying on the floor which could cause people to trip over, it is a hazard. Hazards in work place could lead to injury. It is also important not to run around while carrying equipment, equipment such as scribe could cause injury to yourself. Factors: Independent variable: The independent variable in the experiment is the concentration of sucrose solution. I will be changing the concentration of the sucrose solution to see how it affects osmosis. Dependent variable: The dependent variable in the experiment is the mass of the potato. I will be measuring the mass of the potato before placing it in the solution and after they have been placed in the solution. The mass of the potato after they have been placed in a solution is a continuous variable. Controlled variable: The controlled variable in the experiment are: Experimental room: The temperature affects the rate of a reaction because the greater the temperature, the greater the heat. There will be a higher rate of osmosis in the cell membrane because particles in the solution will be moving quickly due to temperature change. Water molecules will gain kinetic energy which increase osmosis. Higher temperature could also cause the cell membrane to denature, the water molecules in the solution could also evaporate. The temperature at which the experiment is carried out must remain constant in order for an experiment to be a fair test and my results to be reliable.  I would conduct the experiment in the same room to make this factor constant. Type of cell: Permeability of potatoes can differ, if I use potato chips with different level of permeability, the amount of solution going through will not be the same. I will be using potatoes with same level of permeability. Surface area of the chips: It is important to keep the surface area of each potato the same in the experiment. Potato chips with higher surface will mean that osmosis occurs faster, because more of the potato is available for reaction. Time: In order to find out how concentration affects osmosis. The amount of time which the potato will be left in a solution should remain constant. Having a potato chip in a solution for longer time will mean that it will have a greater chance to carry out osmosis than the other chips. This will mean that my experiment will become an unfair test; I will be using a stopwatch to keep this factor constant. Volume of concentration used: The volume of concentration used in the experiment needs to remain constant to make my experiment a fair test. If this factor wasnt kept constant then the amount of water molecules on the agar plate would be different and will be varying the rate of osmosis because there will be higher probability of water molecule diffusing through the permeable membrane. I will be keeping this factor constant by using a measuring cylinder which has a measuring accuracy of +0.5ml or -0.5ml. Hypothesis: I also believe that when the chip is placed in a dilute concentration of sucrose solution, it will gain mass and become rigid. The concentration of sucrose solution will have more water than the inside of the chip. This will result in water moving from the solution to the chip. The chip will gain mass as water goes in to the cell. The chip will become turgid and strong. I also believe that there will be a stage in the experiment where the potato will neither gain nor lose any mass. This will occur because the potato chips will be in an isotonic solution. The concentration inside and outside of the potato will be the same so no osmosis will be occurring. I believe as the concentration of the sucrose solution increases, the mass of the potato will decrease. During osmosis substances move from an area of high pressure to an area of low pressure. Therefore, when a chip is placed in a concentrated sucrose solution, it will lose mass because the chip has a higher concentration of water than the sucrose solution. The sucrose solution in which the potato is kept will have will be concentrated and will not have much water. Water will move out from the chip and the cell becomes flaccid. Sugar molecules in the sucrose solution are too large to go through a semi-permeable membrane so water moves out during osmosis. The permeable membrane only allows solvent through it, the solute (sugar molecules) cant go through it. Preliminary test I have also carried out a preliminary test to see if there were any changes to be made in the final experiment. Preliminary method: I collected all the equipment needed for experiment. I made sure that I labelled the six agar plates that I used in my experiment to reduce confusion and minimise any chances of anomalous results. I measured the length of the potato; the width of each potato chip was same. The width of each potato chip to be used in the experiment was same. I measured the length of each potato chip using a ruler to make sure it was equal. Using potato chips with same length and width will result in all chips having mass but I measured mass of each chip rather than assuming the mass to be the same. If the mass had been different due to inaccurate measuring of length and width, I would change the length and width and measure the mass again. Then, I measured the mass of the potato using an electric scale. I also blotted the chip before measuring it to get an accurate value. I also waited 5 seconds after placing it on the scale to ensure that the figure displayed on the scale was not fluctuating. I poured †¦ m3 of a particular concentration of the sucrose solution into the agar plate using a measuring cylinder. Then, I placed the chip in a labelled agar plate with the correct concentration for 5 mins. I then took out the chip from the solution and blotted the chip with tissue paper to absorb any excess solution off the potato. I measured the mass of the potato after it was placed in the solution to figure out if it gained or lost mass. I carried out three repeats for each concentration to make sure that my results were reliable Then, I repeated step 3-7 for all the concentrations to be used in the experiment. Graph Analysis: During the experiment, I placed a potato chip on different concentrations of sucrose solution. We can see that as the concentration increases the mass decreases. During 0.5. Mass is acquired this cud be due to inaccurate measuring. From the graphs it is clear that there is coherent negative correlation the independent variable and the dependant variable. As the concentration increases, the percentage difference decreases. As the concentration increases from 0 100 the percentage change in massdecreases from †¦Ã¢â‚¬ ¦. My results are reliable and accurate; it shows a strong negative correlation. All the concentrations have small range bars, indicating that the results are accurate and can be relied upon. However, results: 0.1m, 0.9m, and 1.0m all have large range bars suggesting they are unreliable. Ultimately, there is a connection between the concentration and the percentage change in mass Evaluation: I used an electronic scale to measure the mass of the potato during the experiment. The results given by the scale were precise but while measuring the chip during the experiment, there was a zero error. The scale showed mass of 0.04g when there was nothing placed on it. The scale was also free of water or any solution which could have caused the scale to show mass. The zero error present on the scale could have been the cause for anomalous results in the preliminary experiment. I also placed the chip in the solution for 5 minutes; I believe the time isnt long enough for osmosis to take place. Changes made from preliminary In my preliminary, I used five different concentration of sucrose solution, to find out if concentration affects osmosis. I have now decided to use nine different concentration of sucrose solution, ranging from 0% to 100%. I have done this to make sure that there will be a range of results which I can draw a conclusion from. I also placed the chip in the solution for 5 minutes; I believe the time isnt long enough for osmosis to take place. I believe perhaps a longer time would enable osmosis to take more effect. I will be putting the chip in the solution for 10 mins in my final experiment to increase the osmotic activity. Final experiment method: Final experiment results: *All data in the results are given correctly to two decimal places. *The difference in mass is worked out by the increase/decrease in mass, divided by the original mass and then, X 100. For example, The difference in mass for the concentration 0% is worked out by: (1.81-1.71) X 100 1.75 This is 3.43%. Graph analysis: The graph depicts a negative correlation. As the sucrose concentration increases (the independent variable), the change in mass of the plant tissue (the dependant variable) decreases. Evaluation: I would pick the chip from the distilled water by tweezers rather than hand. I will tweezers to pick it because this will mean that the potato chip doesnt make contact with skin, and no moisture will be absorbed by the chip form the potato. Moisture from skin could affect the mass of the potato. However, using tweezers to pick the potato, I could be damaging the chips cell which will have an effect on the results. I also used an electronic scale to measure the mass of the potato chip during the experiment; the use of electronic scale to measure the potato chip meant that my results obtained are precise as it gave figures to two decimal places. I think my result were also accurate because using an electronic scale meant that no parallax error occurred. If I were to use a spring balance to measure the chip of the potato, parallax error could occur. However, using an electronic scale could have resulted in systematic and zero error which could change my results significantly. I have also made sure that while measuring the chip, there was no zero error occurring. Zero error could have been the possible reason for anomalous results in the preliminary experiment. I have made sure that the scale displayed 0.00, in order to get an accurate value of the chip and to make my results reliable. It was also very hard in my experiment to make sure that each chip had a same surface area. The chips could possibly have different surface area. Although, we too care while measuring the length and width to make sure the difference of surface area between chips was minimal. I would also like to use a ruler with even smaller increments, such as tenth of millimetres to make sure that the length and width of the chip is very accurate. Despite the fact the chips could have different surface area; other controlled variables were kept the same throughout the experiment so my experiment can be considered reliable. I also carried the experiment three times for each concentration, doing this improves the reliability of the experiment. Doing three repeats for each concentration also increases reliability of the results. I also used concentration of solution ranging from 0%-100%, I believe I have used sufficient amount of concentrations to draw a conclusion. If I were to repeat the experiment, I would change the concentration in the experiment by 5% rather than 10%, this will allow me to work with a range of results. There could also be a human error in my experiment. For instance, I could have blotted one of the chips with filter paper more than the other; this would have resulted in a lower mass of the chip while weighing it. Human error could have been the reason for anomalous results. Other reasons for anomalous results could have been due to: Inaccurate measurements of the sucrose solution Systematic/ zero error while weighing the chip Pipette I also waited 5 seconds after I place the chip on the scale to measure it, so that the figure was settled. I also used an agar plate to ensure that potato chips were not touching the sides. The range of concentrations I used in the experiment are sufficient enough to Even though, I chose 10 mins prior to 5 mins for my real experiment, I would still like to change the time, I would make the time to 30 mins. This time would allow the process of osmosis to occur fully. Therefore, allowing me to collect clear data which shows the true difference made by each concentration. I would also consider using a precise, accurate and better weighing scale to measure the mass of the potato. Even though, the scale was accurate and precise. The weighing scale was constantly fluctuating which didnt allow me to get an accurate reading. I would like to use a scale which doesnt fluctuate and has higher level of precision- it should be able to measure to 3dp. This would also make my experiment and the results obtained reliable. Conclusion: Error bars The error bars have quite a small range. This means that my experiment is reliable. The error bars are not far apart; this implies that the results have been recorded in a similar way. This also tells us that the controlled variables such as, type of cell have been maintained throughout the experiment. Skills for Effective Management | Reflection Skills for Effective Management | Reflection Introduction Effective Management Skills There are a number of skills which are required for sake of effective management instead of a magical formula. This abet in getting the continual learning process in an easier and effective manner. If there is a proper management style being followed then one would be able to get the best leadership style being followed. Thus, few things are always necessary which are helpful in giving positive results in end. Some of the skills are; To be your ownself. Building an effective management style. Have some clear standards. Should be able to give feedback openly Always create an environment of trust Try to encourage staff Maintain regular meetings with staff. Set targets for every month. Examine all issues timely. Always admit your own mistakes Going along with all of these there is a need to understand the three major effective manager skills areas which are being observed. They are named as task execution, the wonderful commercial insight and proper people skills. There is a competence being maintained in all of these three then it would become a bit easier for sake of people to manage things and get beneficial results through their small acts. (Andrew, F. 2009) i) Task Execution When there is a talk about the task execution then it is clear that execution of the complex tasks and getting the proper management of projects is quite helpful. This is not only helpful in getting efficient operations done properly, but along with that it also abet in doing the planning, organizing and considerate kind of monitoring of the performances. Through that strong results focus can be attained in a particular manner. It gives the sense of urgency which is almost one of the biggest necessities for sake of those people who are thinking of getting the time pressures faced in an easier manner. EFFECTIVE MANAGEMENT SKILLS IN THREE DIFFERENT AREAS TASK EXECUTION COMMERCIAL INSIGHT PEOPLE SKILLS ii) Commercial Insight This commercial insight is necessary for sake of getting a competitive edge. This can be beneficial as this emphasizes efficiency. Whether there is a need to talk about private sector or the government sector managers both can get benefited through it. Best thing is that, proper kind of setup is ascertained for sake of profitability or some times for return on investment as well. Many managers used to get strategic thinking ability through it. That abet in giving focus over the right tasks. Through them there is a chance to get an addition to most value. In a commercial insight proper planning skills are helpful in prioritizing different combinations of some abilities which are a proper mean of understanding financial aspects smoothly. Almost every kind of resources can be allocated through it at their disposal wisely. iii) People Skills There is integrity to foster trust. That abet in getting an emotional intelligence in a successful manner. This gives some kind of empowering, elegant coaching, some what motivating and a number of developing people catalysts easily. There are different ranges of tasks which can get a good facilitator easily. This is known to be people skill option, through which people can acquire effectiveness in their communication and tremendous kind of good listening skills as well. Skills Required For Effective Management Thus, there is always a need to have effective, efficient and positive kind of attitude towards management. This use to abet in getting wonderful results in future. Thus, two main types of skills which are required for the sake of an effective management are known to be; Personal Skills Professional Skills If an individual is able to make the excessive usage of both of these skills, then there might be some end results in the form of positive, progressive and spectacular results as well. There is a need to know how management differs from leadership. Management means to execute task effectively and efficiently and to achieve goals by utilizing all resources available for particular project or goal. However, leadership defines new directions or promotes organization. Leadership defines goals and resources but management utilize all resources to achieve goals set by leadership. Effective Management Skills For effective and efficient manager it is very important to have skills in three areas: People skills, Commercial insight and task execution. Many Managers seeks or get training how to strengthen in different areas but best managers have all 3 management skills. Task execution means to execute task with proper planning and also monitor performance of the task. In task execution strong focus remains on results and complex tasks are executed through efficient operations and monitoring. Skilled people manager create trust and the exciting intelligence to deal with different people fruitfully. Managers adopt strategic approach and focus on return on investment and profitability. Managers always tried to add more value in their product and utilize all resources according to output. Example of A Managers Effective Three Personal And Professional Skills Let me describe the importance of an effective management and different kinds of skills through the help of an example; Lets us consider that Mr. XYZ is having three types of personal and professional skills. His personal skills use to include interpersonal skills, communicative and self motivated person. Where as his professional skills use to include leadership, innovative strengths and disturbance handling skills as well. Thus, let me tell you that how these three kinds of skills might be helpful in determining the whole process and achieving success at the end of this process. Firstly, If there would be any kind of decision making, then through the help of innovative, adaptive, communicative and supportive skills, the manager might be able to handle the whole process. Not only that, but also there would be some positive results would be seen in it. Secondly, one thing which is necessary to be kept in notice that, if MR. XYZ is able to deliver his professional skills through the help of his personal skills, then there might be some different kinds of impacts being seen during the management processes. Let me list down some of them Successful process Easy communication Proper working Timely completion of work No Quality compromises Effective Leadership Efficient control Trust worthy working Value of manager would definitely be increased Chances of promotions Improvements might also be seen Thus, all of these seem to be proof that, if there is a proper usage of skills of an individual then there might be different kinds of results being seen in it. Methods To Improve Personal And Professional Skills Following are the methods through which one is able to improve the personal and professional skills; 1) Giving proper audits and assessments about things what they already know or necessary to be known to get some learning development plan option in an easier manner. 2) Learning and giving acknowledgement to personal development for sake of professional realms 3) Understanding the qualities 4) Relevant theoretical constructs formulation Answer #2 Personal Skill Audit Personal skills which are being inhibited, which are discussed earlier, they are as under interpersonal skills communicative skill self motivated Thus, if we make out audit of these personal skills then we might be able to get the result that all these three kinds of skills are positive and helpful in achieving a number of goals in life of a person; there are different approaches which are found over there. (Bob, J Michael, K. 2004) Firstly, interpersonal skills of individual are able to make different kind of information flow, between two people. These skills seem to be advantageous in nature, as one person is able to tell that what is the desired concern? Secondly, communicative skills are helpful in making communication in case of personal and professional life. Because of these skills, the confidence level of a person is very high. He or she might be able to convey message easily, with out any kind of lose of control. Thirdly, self motivated means that an individual is able to increase enthusiasm and motivation in other people as well. This can be made possible only because of supportive attitude which is being created because of self motivation. Thus, if there is always a carrying of these kinds of skills, then their directed usage might be helpful in getting success, in personal and professional life as well. They are helpful in making learning through them. How Main Theme Of Learning Program Have Impacted On My Work Role From the above discussion it is clear that there is a specified kind of impact which is being made over the work role. That is helpful in giving proper kind of differentiation in oneà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s own personal skill. Along with that they would be helpful in having a direct or indirect impact over the interpersonal and professional skills. Thus there are a number of benefits which are being attained through it; There is a higher level thinking skills development being made possible Interaction and familiarity with things were made possible. Increase in self esteem took place Enhancement of satisfaction occurred Promotion of the positive attitude all enhanced oral communication skills got a certain development There is an improvement in the social interaction skills Some kind of the active, apparently involved and definitely exploratory kind of attitude developed. There is an encouragement in the diversity of understanding which took place Safe environment learning took place. Improvement in self management skills took place Usage of constructivist approach become easier now The atmosphere of cooperation becomes a bit easier to be understood. Development in the interpersonal relationships occurred. Generation of the stronger kind of social support system took place. Promotion of some kind of innovation becomes visible. Skill building techniques and the practicing techniques were being analyzed frequently. All of these aspects are helpful in determining the corrective steps towards work. This seems to be positive as this helped a lot in giving a smooth kind of motivation along with the pre-determined kind of approach. One of the best thing about it is that there are positive results which are always determined through it. They seem to be perfect in its collaboration because of the innovative results which they used to give through it. These skills are not only helpful in giving a personal development but also there are some positive changes which are being seen in professional purposes as well. All of these aspects are key factors which are known to be derivatives of functional development of a person. Strengths Weaknesses At The Start Of Program Thus, if there is a need to make the impact short defined then strengths and weaknesses at the start of programs and end of program might be helpful. They would tell us that, which type of improvements, were being made. Let me describe you about them one by one. Strengths; Here is a list of some of the strengths mentioned below; Higher self motivation Devotion towards achievement of work/Success Best kind of techniques and tactics usage at different places Communicative skills Weaknesses; Multiple weaknesses were being felt, at the start of this program i.e. Less abilities to maintain stress Implementation of successful plans Thus, both of these strengths and weaknesses are those which were being determined at the start of this personal development process. Strengths Weaknesses At The End Of Program Thus, there were a number of improvements being felt at the end of this process. Reason behind this might be that, this is a special kind of learning program, which is being designed in order to teach a manager that how he or she might be able to make a distinction of their own work from the other people. Let me list down a number of strengths and weaknesses in this aspect. Strengths Increase in knowledge Techniques for handling a situation Improvement in handling stress in different conditions Determination of goals/ objectives and plans Know-how that how a successful goal achievement can be made Improvement in personal and professional skills Chances of improvement with in organization and outside an organization Weaknesses Still there is a need of more learning, so that processes of successful attempts can be made fastly Need to cope up with numerous time frames, of a number of cycles linked with working. Answer # 3 Personal Development Plan When there is a need to discuss the personal development plan then there is a need to know that there is a reflective record of management experience which is helpful in setting up the objectives and plans to meet goals. The personal development plan is as follows; First of all there is a need to do an understanding of some of the current required goals. These include the organizational as well as personal goals. Secondly this would be helpful in getting proper plan out. Through that there is a necessity of planning categorization being made. This is helpful in giving future positive results, which needs to be analyzed. After that getting the proper analyzing there is an option to get the implementation, monitoring and reviewing as well. This whole plan out would be helpful in getting the proper kind of end results Needs to understand current required of goals (Organizational Personal) Plan outs Need to make categories of planning Analyzing of Plans Implementation Monitoring Reviews End Results Personal development planning helps to attain potential and it helps to identify skills gaps and growth areas. In good Personal development planning you can do planning easily and promote your business further. In personal development plan employee enhances existing skills or knowledge and develops ground-breaking skills or expertise in its field. Identifying and Targeting the Dates For Monitoring And Reviews There is a need to make identification and targeting of dates for actions or goals being determined. This is because of numerous benefits which are associated with targeting dates. Thus for that purpose, let me give you some kind of tips, which might be effective in nature First of all, there is a need to make a note down of all goals Know about their importance Assign dates Dates should be assigned according to the time spam, which it might be taking while its completion process Make an overview of process Make timely check out, while processing of whole ongoing process Keeping in notice, if there is a need to make corrective actions at any step. Thus, all of these might be helpful because of the fact that, at the end of process, there might be some successful achievements. It is the duty of a manager, to keep proper check according to assigned dates. Thus, in end, I would like to include that, the end results of this ongoing process are almost beneficial in every aspect. As it is made through special categorization. But three main aspects linked with it use to include; Achievement Learning Visible change All of these three aspects are beneficial and part of fruitful results. Thus, they would only be ascertained if there is none kind of neglections or mistakes being taken in achievement of goal process. Short Term, Medium Term Long Term In order to determine goals the basic objective is to make strategy or make an analysis of financial statements of company. Thus, while talking about shot term goals of company, we would be able to know that, the current short tem goal can be to determine that what are the different problems being faced by company, what are their causes, and how they can be fixed while remaining in a certain boundary? Where as, medium term goals of a manager, use to include two basic aspects. First one is that if there is a need to make some changes, then how manager should adopt change with in organization? What are the reasons to change and how this change can be implemented so that company can make progress? This seems to be an open declaration for making strong decision making rules. These can be adaptive for sake of employees and company regulatories as well. (Ingham, J. 2007) Thirdly, the main thing is long term goals of an organization; they use to include effectiveness, efficiency and tactics for earning of profits. The better a manager is able to make some differentiation, wonderful might be the results seen because of it. Company would definitely be able to make benefit out of time factors. These can be analyzed from end results of these kinds of goals, actions and planning.